Cadbury Gets World Record Certificate for ‘Inflatable Jar’, as company strives for profitability
Renowned beverage company, Cadbury Nigeria, has received Guinness World Record certificate for inventing World Largest Inflatable Jar. The Jar stands at 30.33 tall.
The certificate of recognition was presented to the company’s management at the Cadbury Head Office in Lagos. This is a rare piece of good news for a company that has struggled for stability and whose growth has also been undermined by the harsh economic climate in Nigeria.
After a string of losses from 2006 to 2009, exacerbated by an internal crisis which led to the suspension of its shares, Cadbury returned to profitability in 2010. However, in the last few years, the company has been affected by a squeeze on consumer disposable incomes.
Although Cadbury has attempted to offset some of the headwinds with new product introductions/re-launch (Tang, Buttermint, Cadbury Hot Chocolate 3-in-1 drink and TomTom varieties), its full offering is still limited compared with its competitors.
Managing Director, Alexander Forbes Consulting Actuaries Nigeria Limited, Mr. Sa’ad Jijji while presenting the certificate to the company said the invention of the jar is a notable effort that deserves such recognition.
According to Jijji, “Innovations like these are worthwhile as it helps to create healthy competition that produces amazing value. The world’s largest inflatable jar from Cadbury is one of such amazing innovations and certainly deserves recognition.”
The company on receiving the award said it attests to its innovative drive at delivering value to its customers.
Managing Director, Cadbury Nigeria, Plc, Mr Roy Naaman, who received the certificate said the jar represents unending satisfaction which the company is bent delivering to its customers through its flagship brand, Bournvita.
His words: “Upon the rebranding of our flagship brand Bournvita, we decided to go all out and ensure our consumers get a feel of what they will continue to enjoy whenever they enjoy their nourishing Bournvita.
Despite the economic challenges, Cadbury has remained unrelenting in its bid to expand its market share. The FMCG brand has continued to expand its production capacity. In 2016, it invested its production plant which increased Bournvita production by around 30 percent.
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