BBDO New York wins account, after working with Butler, Shine, Stern & Partners for nearly a decade, has chosen BBDO New York as its newest creative agency.

BBDO will handle all of the client’s television, digital and social campaigns moving forward, but the future status of the brand’s iconic “Negotiator,” played by William Shatner, remains unclear. chose BBDO New York as its agency of record after a review that began four months ago.

The agency will be tasked with creating integrated marketing campaigns for the brand that include television, digital and social elements. New work is expected to roll out in 2016.

Chief marketing officer Brett Keller said, Priceline “chose BBDO because of its proven ability to develop strategic platforms and outstanding creative that deliver measurable results,” adding, “We believe that this partnership will allow us to accelerate our integrated marketing efforts and maximize growth.”

Regarding the win, BBDO New York president and CEO John Osborn said: “Great creative can be a great economic multiplier. We are looking forward to building a great campaign, a great business and a great partnership with”


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