BAT implements management changes, new regional structure
By Zion Rufus
British American Tobacco (BAT), world’s most prestigious international tobacco group has announced the implementation of senior management changes and a new regional structure as part of efforts to sharpen its operating model. This move follows a strategic review of the company’s global functions and business units.
In his comments on the management changes which will take effect from 1 April 2023, Jack Bowles, Chief Executive, BAT disclosed that the changes were implemented to drive increased focus, accelerate business transformation, and fuel growth.
According to Bowles, the changes will enable even greater collaboration and accelerated decision-making across BAT, increase the efficiency of the company’s geographical footprint, optimise market prioritisation, and will be based on fewer, larger business units.
He said: “As our transformation journey towards our strategic milestones gathers pace, we need to further sharpen our operating model, streamline our business to drive agility, and continue to enhance organisational capabilities. As part of our commitment to building A Better Tomorrow, the changes we have announced today will accelerate our transformation as we strengthen the foundations of our future as a category-led enterprise.”
In addition, to ensure clarity of ownership, accountability and focus, the new structure will facilitate the creation of two management board roles and other changes. The roles include Chief Transformation Officer and Director, Combustibles.
Johan Vandermeulen, currently Regional Director, Europe, will be appointed to the new role of Chief Transformation Officer. Luciano Comin will be appointed to the new role of Director, Combustibles
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