Tag: BAT

Marketing professionals urged to embrace positivity following Presidential Inauguration

By Zion Rufus In the aftermath of Nigeria's historic presidential inauguration,...

BAT implements management changes, new regional structure

By Zion Rufus British American Tobacco (BAT), world’s most prestigious international...

BAT Kenya gets AWS accreditation

By Zion Rufus British American Tobacco Kenya plc (BAT Kenya) has been accredited...

Perception mgmt and travails of two presidential spokespersons

By Tunde Animasaun The build-up to the 2023 elections will reach a crescendo next...

Experts disagree over pitch process in Nigeria’s IMC industry

Practitioners in the nation's Integrated Marketing Communications industry have expressed...

Global advertising spend to grow by 3.9% in 2018 as FIFA World Cup stimulates growth

Leading advertising and digital communications group, Dentsu Aegis Network has projected...