Author: Ralph Tathagata

PZ Cussons Nigeria profit declines amid low consumer demand, competitive pressure

PZ Cussons Nigeria Plc has reported declines in its revenue and profit for the full-year...

Telecom brands’ revenue grows by 15% to reach N2.25tn

Nigerian telecom operators grew their revenue by 15 per cent in one year to reach...

Why brands are becoming publishers

You don’t have to look far to see that direct-to-consumer companies are dining...

German fragrances brand makes new Nigerian investment

German-based Symrise, a global manufacturer of flavourings, fragrances, cosmetic...

Primedia Outdoor seals partnership deal with Fourways Mall

One of Africa’s leading outdoor advertising agencies, Primedia Outdoor has been...

UAC concludes plans to recapitalise, restructure UPDC

The Board of Directors of UAC of Nigeria Plc (UAC) and UACN Property Development...

Betacar introduces e-commerce automotive platform

Betacar, a new integrated e-commerce automotive platform has been launched in Lagos. The...

Nigeria’s GDP drops to 1.94% in Q2 as economy contracts

The second quarter of 2019 has seen Nigeria’s Gross Domestic Product (GDP) growth...

De-emphasise on multinationals, focus on local companies, says Medebem

Business operators across Nigeria’s Integrated Marketing Communications industry...

5 Mistakes grown-up brand blogs shouldn’t make

You have researched your target market and defined your reader personas and you publish...