Author: Ralph Tathagata

Annual digital commerce spend to climb to $19tn by 2024

A new study by Juniper Research, titled 'Digital Commerce: Key Trends, Sectors &...

Shell seeks to re-orientate Nigerian undergraduates on innovation, use of emerging technologies

The Shell Petroleum Development Company of Nigeria Limited (SPDC) has outlined re-orientating...

Scorecard of Folake Ani-Mumuney led ADVAN Exco

The two year leadership tenure of the Folake Ani-Mumuney-led executive committee...

Which touchpoints deliver the most brand ROI?

Brands are the sum of all experiences with a product. Paid media contributes, on...

MultiChoice Nigeria unveils new DStv, GOtv packages

To make the forthcoming celebratory time of the year a happy and pleasurable experience...

Brands can now advertise on Jumia’s platforms to reach wider, more targeted audience – Martins

Nigeria's leading e-commerce platform, Jumia, has opened up its e-commerce platform...

Why do agencies find it so difficult to tell their own stories?

Over the past two decades, I have seen more than a thousand agency credentials presentations,...

Guinness’ latest smooth operator is here, says O’Keeffe

“Today marks International Stout Day. As far as I am concerned you do not need...

Global advertisers launch drive to establish cross-media measurement principles

An advertiser-focused group has launched a global initiative designed to make the...

Africa’s infrastructure financing surpasses the $100billion mark, says ICA

The Infrastructure Consortium for Africa (ICA) has announced a 24% leap in infrastructure...