Author: Ralph Tathagata

Corporate entities must cultivate positive image for business growth – Rewane

Corporate organisations in the country have been advised on the need to ensure that...

GDM unveils new logo to reflect the new core values, flags off 10th anniversary

GDM, one of the leading experiential marketing agencies in Nigeria has unveiled its...

Airtel Touching Lives empowers more Nigerians with Season 5

To demonstrate that it can place equal weight on societal issues and business issues,...

PR trends of the last decade

1 The social media ‘tsunami’ The start of the last decade in 2010 heralded...

FirstBank wins Best Mobile Banking App and Fastest Growing Retail Bank Awards

First Bank of Nigeria Limited has been named 2019 “Best Mobile Banking App” and...

Budweiser tackles ‘typical American’ stereotypes in Super Bowl TVC

Budweiser has released its Super Bowl ad titled “Typical American” challenging...

OAAN backs states’ regulation of signage and outdoor advertising

The Outdoor Advertising Association of Nigeria (OAAN) has thrown its corporate weight...

Ikeja Electric records positive growth performance in 2019

Ikeja Electric, energy provider and dominant player in Nigeria’s power industry...

Pop culture and its drivers in 2020

When it comes to the youth segment, the drivers of popular culture hinge on their...

MTN launches new thematic campaign

MTN Nigeria has launched Turn it Up, an initiative to spur Nigerians to look within...