Author: Ralph Tathagata

‘See It Be It’ initiative explores diversity to improve creativity and storytelling

Conveners of See It Be It Africa initiative have called on industry practitioners...

Your brand is only as strong as your content

This isn’t being dramatic. Content is what connects your consumers’ needs and...

GDM Group’s MasterClass emphasises on marketing innovation

Bringing innovative ideas into modern day marketing practice was the central theme...

ID Africa announces 8th edition of NECLive, unveils new offerings

ID Africa, owners of theNETng and producers of Nigerian Entertainment Conference...

Global sports sponsorship market to hit $48.4bn, strongest growth in 2020 – Report

The latest Warc Global Advertising Trends report focused on Sport Sponsorship Investment...

Glo: A decade of double win

“Without ambition one starts nothing. Without work one finishes nothing. The prize...

OAAN wades in to settle Abuja signage and outdoor advertising regulatory rift

It appears that the Outdoor Advertising Association of Nigeria (OAAN) may have finally...

MTV Base Behind The Story Season II to feature Tuface on its second episode

The second episode of the MTV Base Behind The Story season II is airing today, Tuesday,...

The two most important things to remember about influencer marketing

Using influencers to build your brand credibility is very different from using influencers...

Corporate entities must cultivate positive image for business growth – Rewane

Corporate organisations in the country have been advised on the need to ensure that...