Author: Ralph Tathagata

Diageo’s decade long sustainability and responsibility goals record remarkable achievements

Diageo, maker of Johnnie Walker, Smirnoff and Guinness, has announced remarkable...

World’s most valuable alcoholic brands to lose $33bn brand value, says report

Brand Finance, an independent branded business valuation consultancy, has released...

Can creativity help brands recover from the Covid-19 pandemic?

Even the most digital brands have been surprised by the speed of change heralded...

MTN extends its digital strategy, launches Chenosis Marketplace

MTN is extending its digital strategy with the launch of a new pan-African Application...

Unilever set to switch to one corporate and legal London HQ by November

Unless “exit law” proposed by the Green Left Political Party sails through, Unilever...

Unilever concludes plan to sell off global black tea brands

Unilever is weighing the sale of its global black tea business by year end. The decision...

Diageo announces 2020 preliminary results, reports profit decline of 47.1%

Diageo global has announced its 2020 preliminary results, recording a consistent...

OOH in a pandemic: When crisis catalyses collaboration

When lockdown was first announced, out of home (OOH) advertisers reacted in panic,...

MARKETING EDGE to showcase Top 20 Players driving financial inclusion in its special edition

In line with its tradition of recognising and highlighting the contributions of outstanding...

9mobile kicks off mega promo to reward customers with N1million daily

9mobile has unveiled a consumer promotion campaign tagged “Mega Millions Promo”,...