Author: Ralph Tathagata

Marketers must ensure every PDP is consumer-centred – Awoyale

By Felicia Nwosu Abiodun Awoyale, Innovation & Commercialization Manager at...

Who are ad violators and how are they violating ad practices?

By Abimbola Mohammed Ethical business practices are important in every industry....

History and histrionics of Vaseline brand

By Temitope Akanle The best look one can wear is healthy, glowing skin, which is...

Netflix appoints Gorman, Naylor to lead its advertising business

By Abimbola Mohammed Netflix has appointed a pair of former Snapchat executives...

Legacy brands in Nigeria’s alcoholic beverage market

By Felicia Nwosu The Nigerian alcoholic beverage market has come a long way, sustained...

Nigerian agencies are tech-ready to service brands – Experts

By Abimbola Mohammed As technology continues to evolve so also are brands doing...

NIPR inducts new Fellows at 2022 AGM

By Ibidunni Banjoko The Nigerian Institute of Public Relations (NIPR) has inducted...

Ajayi speaks at LCCI’s ICTEL Expo 2022 this Thursday

By Felicia Nwosu John Ajayi, Publisher and CEO of MARKETING EDGE, an avant-garde...

Global digital advertising to reach USD1 trillion by 2026

By Abimbola Mohammed Digital marketing continues to grow at a speed of light that...

Coca-Cola, WaterAid bring life-transforming water in Borno

WaterAid, with funding from The Coca-Cola Foundation (TCCF), has launched an 18-month...