Author: Ralph Tathagata

Consumer attention is now scarce commodity – expert

By Abimbola Mohammed Attention is a scarce commodity and one of the challenges...

FirstBank: The embodiment of Corporate Responsibility and Sustainability

Who should corporate responsibility and sustainability lessons be taken from? Some...

Rethink and realign your roles, experts task PR practitioners

By Ibidunni Banjoko Experts in the Public Relations sub-sector of the Nigerian Integrated...

MARKETING EDGE counts down on 2022 Summit & Awards, Sanwo-Olu as Keynote Speaker

Preparations are in top gear as MARKETING EDGE, Nigeria's leading and authoritative...

ADVAN Awards draws closer with call for entries

By Felicia Nwosu As the 2022 Advertisers’ Association of Nigeria (ADVAN) Awards...

Amusan retains Diamond League crown with new record

Abimbola Mohammed Tobiloba Amusan has added another feather to her cap as she...

FirstBank hosts Financial Market Dealers Association Quarterly Meeting

First Bank of Nigeria Limited has announced that it will host the Financial Markets...

MARKETING EDGE historical trajectory

By Akanle Temitope A brand is said to be a collection of beliefs, associations,...

DDB Worldwide appoints Alex Lubar as global president

McCann’s North America President Alex Lubar has been appointed as DDB Worldwide's...

Spectranet launches Voice Over LTE with WiTel desk phones

In line with its tag line, “Do More”, Spectranet, the WiFi Network, recently...