Author: Ralph Tathagata

Netflix appoints Gorman, Naylor to lead its advertising business

By Abimbola Mohammed Netflix has appointed a pair of former Snapchat executives...

Legacy brands in Nigeria’s alcoholic beverage market

By Felicia Nwosu The Nigerian alcoholic beverage market has come a long way, sustained...

Nigerian agencies are tech-ready to service brands – Experts

By Abimbola Mohammed As technology continues to evolve so also are brands doing...

NIPR inducts new Fellows at 2022 AGM

By Ibidunni Banjoko The Nigerian Institute of Public Relations (NIPR) has inducted...

Ajayi speaks at LCCI’s ICTEL Expo 2022 this Thursday

By Felicia Nwosu John Ajayi, Publisher and CEO of MARKETING EDGE, an avant-garde...

Global digital advertising to reach USD1 trillion by 2026

By Abimbola Mohammed Digital marketing continues to grow at a speed of light that...

Coca-Cola, WaterAid bring life-transforming water in Borno

WaterAid, with funding from The Coca-Cola Foundation (TCCF), has launched an 18-month...

Glo’s 19 years of innovative interventions

By Ralph Tathagata Nigeria’s telecommunication industry has been grappling with...

How Heineken leverages brand authority to stay relevant

By Ralph Tathagata The brewing industry is changing fast. To master the art of relevance,...

Regulators commend CVB for Consumers Value Awards

By Ibidunni Banjoko Nigerian Communications Commission (NCC), Federal Competition...