Author: Ralph Tathagata

Unilever Nigeria to exit home care, skin cleansing markets

By Abimbola Mohammed  In a bid to reposition its business and sustain profitability,...

’22 Political adspend witnessed 7.5% to $8.94B lower than projection

By Felicia Nwosu AdImpact, an ad intelligence firm, has reported that political...

Ajayi, others announced as White Square Festival of Creativity Jury

By Ibidunni Banjoko White Square, one of the largest international creativity festivals...

Cannes Lions honours AB InBev, makers of Trophy, Hero, Budweiser & Flying Fish with 2023 Creative Marketer of the Year

The world’s leading brewer is awarded for a second consecutive year, the only...

World Consumer Rights Day: Consumer advocate calls for awareness

By Felicia Nwosu As Nigeria joined its counterparts across the world to observe...

Dentsu announces new leadership with creation of SEA cluster

By Ibidunni Banjoko In a bid to grow through a dedicated cluster for Southeast...

NCC approves harmonized short codes for telcos, directs implementation

By Abimbola Mohammed In a bid to continue its consumer-centric approach to telecoms...

Protracted naira scarcity causes loss of N20tn to economy

By Felicia Nwosu The Centre for the Promotion of Private Enterprise (CPPE), has...

Value of PR in CEO Media Performance Audit cannot be overstated – Odiakose

By Ibidunni Banjoko Philip Odiakose, the Chief Insights Consultant at PPlusMeasurement...

Airtel Africa set to roll out $750M to ramp up mobile-money business

By Felicia Nwosu As part of its sustained investment in infrastructure, Airtel Africa,...