Author: Ralph Tathagata

Coca-Cola to leverage OpenAI’s ChatGPT

By Ibidunni Banjoko Poised to enhance its marketing through Artificial Intelligence...

Wavemaker wins Back Market $50M global media business 

By Abimbola Mohammed  GroupM’s Wavemaker has been appointed as the global media...

Gates acquires stake worth $1bn in Heineken Holdings

By Felicia Nwosu To sustain, strengthen and extend his investment and business tentacles...

Global PR market size expected to grow $107.05bn in 2023

By Ibidunni Banjoko In 2023, the global Public Relations (PR) market is expected...

Top 5 banks, insurance firms’ media sentiment in Q3 2022

By Felicia Nwosu PPlusMeasurement, a Media Intelligence agency has released a cursory...

Throwback Thursday: memorable literature text 

By Abimbola Mohammed Before the advent of smartphones and the internet, reading...

Introduce performance metrics in budgeting – Olubodun

By Felicia Nwosu As industry practitioners continue to grapple with the global shrinking...

NPO announces National Ombudsman

The Nigerian Press Organisation (NPO) has taken a bold step to kick-start the new...

Meta unveils blue verification badge for Facebook, Instagram at $15

By Abimbola Mohammed In a bid to monetize Facebook and Instagram, Mark Zuckerberg,...

Publicis Groupe taps Ghrayeb as business lead for StudioM

By Ibidunni Banjoko Publicis Groupe, one of the world’s largest advertising...