Author: Ralph Tathagata

OOH advertising poised to overtake print spend – experts

By Joseph Ekeng In a rapidly evolving advertising landscape, experts are predicting...

Apple unveils mix-reality headset

By Abimbola Mohammed    Excitement has built up as Apple unveils its most ambitious...

Showmax pays homage to Nigeria’s Storytelling heritage

By Joseph Ekeng Showmax, Africa's leading streaming service, is making a major move...

Shell’s global media account up for grabs

By Joseph Ekeng Shell, the energy giant, has initiated a comprehensive review of...

AB InBev’s market value plunges $27bln

Following Bud Light’s disastrous partnership with Dylan Mulvaney, AB InBev America...

Ride-hailing drivers demand 200% increase over fuel hike

By Joseph Ekeng Ride-hailing drivers in Nigeria are standing up for their livelihoods,...

Maxxconnection unveils Maxxcare at 10th anniversary

The leading experiential and consumer experience firm, Maxxconnection Limited, has...

Jumia refocuses on sustainable growth, cuts marketing investments

By Joseph Ekeng In a bold move to tackle mounting losses and pave the way for...

MTN leads on “Africa’s Most Valuable Brand” latest ranking

By Joseph Ekeng MTN, the telecoms giant, has secured the top spot as Africa's most...

Insight Redefini wins CAF account

Insight Redefini, a member of Troyka Holdings and Publicis Groupe Africa, has once...