Sales on Heineken’s digital grew by 130% in 2021, set to hit €10bln in 2025

By Joseph Ekeng

Heineken, the renowned Dutch brewing company, has witnessed an impressive surge in its digital business drive, which accounted for a staggering 75% of its net revenues in 2021.

According to a statement on the company’s website, sales on the company’s digital platform experienced remarkable growth, soaring by 130% in 2021 to reach an impressive figure of 2.8 billion euros. These promising results indicate that Heineken’s digital platform is well on its way to achieving the remarkable milestone of generating 10 billion euros in sales by the year 2025.

With the digital revolution sweeping across industries worldwide, Heineken has strategically positioned itself at the forefront of this transformative shift. The company’s digital platform, which is operational in 30 markets, has played a pivotal role in this phenomenal growth. Markets such as Brazil, Italy, France, Cambodia, and Egypt have embraced the platform, contributing significantly to its success. Notably, Nigeria stands out as a prime example where the platform has played a crucial role in driving sales, further solidifying Heineken’s position as a global industry leader.

Heineken’s success in the digital sphere can be attributed to its focus on innovation and adaptability. By leveraging the power of technology and digital solutions, the company has been able to tap into new markets and engage with a wider consumer base. With the increasing consumer preference for online shopping and digital experiences, Heineken’s digital platform has successfully capitalized on this trend, offering consumers a seamless and convenient way to purchase their favorite Heineken products.


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