Author: Mofeoluwa Awe

They were on internet, then they forgot to stay relevant

 Every brand on this list was once untouchable. Not merely successful, dominant....

ChatGPT started the revolution. Claude is changing the narrative

 When ChatGPT launched in November 2022, it broke the internet. One million users...

Where sustainability plays with consumers’ minds more than wallets

 Seventy-seven per cent of consumers claim they would stop supporting brands guilty...

The builder becomes the station: Flutterwave secures Nigerian banking licence

Ten years ago, Flutterwave was founded to solve a problem that most of the world...

The cola wars have a new weapon, and it lives in your gut

 For decades, the Cola Wars were fought on taste. Sweeter. Bolder. More refreshing....

When the brand becomes the battlefield

 Geopolitics used to happen to other industries. Energy. Defence. Shipping. Marketers...

Streaming’s $200bn future isn’t about growth, it’s about charging more

 Global streaming subscription revenue surpassed $150 billion for the first time...

When performance marketing cannot measure performance anymore

 The promise that made performance marketing revolutionary is collapsing. For two...

€11 million foreign backing proves 3MTT works

 The European Union and Government of Denmark committed an additional €11 million...

When AI perfection made imperfection profitable

 McDonald’s Netherlands pulled its AI-generated Christmas advertisement in December...