Author: Felicia Nwosu

Kantar finds engagement alone no longer has guarantees brand growth

Brands investing heavily in creator partnerships are being urged to rethink how they...

Wellness, flavours, personalised experiences set to redefine global foodservice in 2026 – Euromonitor

The global consumer foodservice industry is entering a new phase of transformation...

Google, Idris Elba launch $1m AI Initiative to unlock Africa’s creative economy

Africa's fast expanding creative industry is receiving a fresh boost as global technology...

Sahara  Group taps Folake Soetan to lead Arahas, deepen upstream power synergy

Sahara Group has reshaped its leadership architecture by naming seasoned energy executive...

FC Bayern, Coca-Cola deepen 63-year alliance with fresh five-year deal through 2031

FC Bayern Munich have further strengthened one of football's longest-running corporate...

Omnicom Media secures IBM’s global media business, strengthens worldwide partnership

Omnicom Media has expanded its relationship with global technology company IBM after...

NIPR panelists push trust brokerage as path to stronger leadership, social cohesion

Trust has emerged as the defining currency for leadership, governance and organisational...

MARKETING EDGE ONTV hosts Omobolaji Mogaji this Wednesday

Following an engaging first episode that examined the current state of Nigeria's...

Bosede Olusola-Obasa urges professionals to build lasting workplace legacy through excellence, integrity

Professionals seeking long term career success have been urged to deliberately build...

You cannot build an organisation’s reputation without building yours, Nwaobasi tells PR professionals

Public relations professionals cannot effectively protect the image and reputation...