Author: Felicia Nwosu

Study finds brand strength, not search volume, drives online sales

A new study from Norway has challenged the conventional reading of digital advertising...

TBWA unveils new global visual identity

TBWA has introduced a refreshed global visual identity as the creative network moves...

Why Nigeria’s distribution gaps demand  new marketing approach

Nigeria’s persistent distribution challenges across agriculture, healthcare and...

George Isitua-Onukwu pledges creative evolution at TBWA\Concept Unit

The Managing Director and Chief Executive Officer of TBWA\Concept Unit, George Isitua-Onukwu,...

MARKETING EDGE ONTV hosts George Isitua-Onukwu this Wednesday

MARKETING EDGE ONTV returns this Wednesday with the concluding part of its exclusive...

WPP gains 26% as turnaround plan shows E signs of recovery

WPP has recorded a sharp 26% rise in its London-listed shares after the global advertising...

Toyota raises profit outlook, unveils $6.3bn buyback

Toyota Motor has raised its full year operating profit forecast and announced a share...

Ad pitch culture faces fresh scrutiny as industry voices demand fairer value exchange

Nigeria’s advertising industry is taking a harder look at its long standing pitch...

Nwosu seeks new advertising model built on creativity, ownership, impact

After more than three decades shaping brands, building creative platforms and leading...

Public relations and Nigeria’s trust challenge

Nigeria’s growing disconnect between institutions and citizens is exposing a deeper...