Author: Felicia Nwosu

First Holdco Plc – Taking the bull by the horn with a record impairment charge; Grows gross earnings to N3.4 trillion for the unaudited full year ended December 31, 2025

In a significant move, First HoldCo Plc has announced its unaudited financial results...

Prof. Uchenna Uzor unpacks Nigerian consumer loyalty, price sensitivity at TopTrends2026

The early months of 2026 opened with a gathering of Nigeria’s sharpest business...

Juliet Ehimuan anchors TopTrends 2026 as mediaReach OMD charts marketing direction for the year

mediaReach OMD has once again positioned itself at the centre of Nigeria’s marketing...

wapTV to air “A Night of Tributes for late Chief John Ajayi” across Africa on February 1

wapTV has officially announced the scheduled broadcast of “A Night of Tributes...

UBA appoints Chioma Mang as CEO, Africa 1

United Bank for Africa Group has elevated Chioma Mang to the role of Chief Executive...

Beyond broad audiences: How AI precision, cultural intelligence are redefining customer segmentation

Customer segmentation is no longer a background marketing exercise. Instead, it has...

WPP Media names Andrea Suarez to lead Latin America operations

WPP Media has moved decisively to strengthen its Latin America business by appointing...

Relevance must be intentional as experiential marketing evolves – EXMAN President  

Experiential marketing will only remain effective if relevance is deliberate and...

Heineken CEO,  Dolf van den Brink to step down after six years at the helm

Heineken N.V. has officially announced on its page that its Chief Executive Officer...

Nigeria’s evaporated milk market eyes $37m horizon as shoppers embrace smaller packs – report

Nigeria’s evaporated milk market is steadily finding its footing, even as economic...

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