Author: Felicia Nwosu

Publicis upgrades 2026 forecast after strong AI driven quarter

Global communications powerhouse Publicis Groupe has strengthened its financial outlook...

Rubellite Beauty Global, poised to reshape beauty experiences across Africa

Rubellite Beauty Global, no doubt,  is setting its sights on transforming Africa's...

Coca-Cola elevates Yusuf Murtala to Pan-African marketing role, appoints Osato Evbuomwan to lead Nigeria

The Coca-Cola Company has reshaped its African marketing leadership with the promotion...

AAAN’s 53rd AGM sets stage for advertising’s next era as industry embraces reinvention

Nigeria's advertising industry is preparing for another defining moment as the Association...

Marketers collect more data, yet struggle to turn it into better media decisions – WFA

Despite unprecedented access to marketing data, many of the world's biggest advertisers...

Saatchi & Saatchi NZ appoints Lee Sunter as Group Executive Creative Director

Saatchi & Saatchi New Zealand has strengthened its creative leadership structure...

Nigeria’s trust future depends on stronger community leadership – Edelman Africa CEO

Nigeria must strengthen community-focused leadership, encourage collaboration across...

Ogilvy secures Lite n’ Easy creative account

Ogilvy has expanded its client portfolio after winning the integrated agency mandate...

Global OOH market surges as digital screens fuel industry growth

Worldwide investment in out-of-home (OOH) advertising climbed sharply in 2025, underscoring...

WPP Media extends L’Oréal partnership in ANZ

WPP Media Australia & New Zealand has strengthened its foothold in the beauty...