Author: Felicia Nwosu

How mounting costs, quackery reshape Nigeria’s struggling OOH advertising industry

Nigeria’s Out of Home advertising industry is passing through one of its most demanding...

 HEINEKEN reshapes global agency structure, retains dentsu, Publicis in strategic marketing overhaul

HEINEKEN has unveiled a major restructuring of its global marketing agency ecosystem,...

MARKETING EDGE ONTV hosts Yomi Badejo-Okusanya this Wednesday

Following last week’s widely followed conversation on the future direction of the...

John Koller takes charge of marketing, corporate affairs at HP

HP has elevated John Koller to the position of Chief Marketing and Corporate Affairs...

New chapter opens at 11 Plc as Osagie Ogedegbe makes maiden appearance

A fresh leadership phase has begun at 11 Plc, formerly Mobil Oil Nigeria Plc, as...

Tributes, memories as family, clergy, industry leaders celebrate life of Pa Ezekiel Fadolapo in Lagos

Family members, friends, clergy, associates and dignitaries from across Nigeria’s...

 Building beyond briefs: How client, agency relationships are evolving into true partnerships

In Nigeria’s advertising and marketing ecosystem, a quiet but steady shift is redefining...

Nigeria’s air cargo trade set for rapid expansion as market value projected to reach $5.6bn by 2029

Nigeria’s air freight export sector is on a strong upward trajectory, with projections...

AB InBev delivers strong start to 2026 as revenue climbs 5.8%

AB InBev opened 2026 on a solid footing, posting broad-based growth across key financial...

Consumers cut back, seek comfort as global pressures mount — WARC

Economic pressure and global uncertainty are steadily reshaping how consumers spend,...