Author: Felicia Nwosu

Ogilvy secures Lite n’ Easy creative account

Ogilvy has expanded its client portfolio after winning the integrated agency mandate...

Global OOH market surges as digital screens fuel industry growth

Worldwide investment in out-of-home (OOH) advertising climbed sharply in 2025, underscoring...

WPP Media extends L’Oréal partnership in ANZ

WPP Media Australia & New Zealand has strengthened its foothold in the beauty...

Adobe broadens AI alliance to power next-generation customer experiences

Adobe has significantly expanded its artificial intelligence strategy by forging...

ADVAN sets stage for leadership transition, strategic business dialogue at 2026 AGM

Association to elect new Executive Council as Dr. Doyin Salami and AI trust expert...

Why similar ads receive different regulatory outcomes – Aizehi Itua

Marketing communications discussions have continued to gather momentum following...

Awesome Empowerment Foundation begins new chapter with skills initiative for 70 Nigerians

After four years of encouraging candid conversations around resilience, authenticity...

MTN’s Ralph Mupita joins UN backed global AI Commission to advance inclusive innovation

MTN Group has strengthened its voice in global conversations around artificial intelligence...

The marketing power of brand milestones

Corporate anniversaries have evolved far beyond commemorative events. Increasingly,...

How brands turn milestone anniversaries to  drive stronger consumer engagement for Nigerian businesses

While global brands are using milestone anniversaries to reinforce heritage and strengthen...