Author: Felicia Nwosu

MARKETING EDGE ONTV  hosts Sola Akinsiku this Wednesday

This week, MARKETING EDGE ONTV turns the spotlight once again on Nigeria’s out...

Global hyper personalization market accelerates toward 67.9 billion dollar milestone by 2031

Across global markets, personalization has moved from a value add to a core growth...

Digital storytelling platforms market on growth path toward USD 2.11 billion by 2032, says FutureDataStats

The global digital storytelling platforms market is steadily gaining commercial weight...

First Holdco Plc – Taking the bull by the horn with a record impairment charge; Grows gross earnings to N3.4 trillion for the unaudited full year ended December 31, 2025

In a significant move, First HoldCo Plc has announced its unaudited financial results...

Prof. Uchenna Uzor unpacks Nigerian consumer loyalty, price sensitivity at TopTrends2026

The early months of 2026 opened with a gathering of Nigeria’s sharpest business...

Juliet Ehimuan anchors TopTrends 2026 as mediaReach OMD charts marketing direction for the year

mediaReach OMD has once again positioned itself at the centre of Nigeria’s marketing...

wapTV to air “A Night of Tributes for late Chief John Ajayi” across Africa on February 1

wapTV has officially announced the scheduled broadcast of “A Night of Tributes...

UBA appoints Chioma Mang as CEO, Africa 1

United Bank for Africa Group has elevated Chioma Mang to the role of Chief Executive...

Beyond broad audiences: How AI precision, cultural intelligence are redefining customer segmentation

Customer segmentation is no longer a background marketing exercise. Instead, it has...

WPP Media names Andrea Suarez to lead Latin America operations

WPP Media has moved decisively to strengthen its Latin America business by appointing...