Author: Felicia Nwosu

World Gin Day 2026: How heritage and premium brands are rewriting gin’s story in Nigeria

As the world marks World Gin Day today, the spotlight is not only on the centuries-old...

June 12 heroes: Tinubu celebrates journalists, pro-democracy icons

President Bola Ahmed Tinubu has placed journalists and pro-democracy campaigners...

Alcohol giants confront new reality as global drinking declines amidst markets shift

The global alcohol industry is heading into a period of significant transformation...

The glamour of advertising: Steve Babaeko opens up on  difficult decisions admen face beyond the brief

The advertising business is often associated with creativity, innovation, high profile...

Publicis secures HP’s global media business as tech giant reshapes agency alliances

Hewlett Packard (HP) has entrusted its global media account to Publicis Media, drawing...

Remembering my encounter with the man who made excellence non-negotiable on his posthumous birthday

As we mark the posthumous birthday of John Tolulope Ajayi today, I find myself reflecting...

MARKETING EDGE, MEDIA EDGE celebrate John Ajayi’s posthumous birthday

June 12 arrived at the MARKETING EDGE and MEDIA EDGE headquarters carrying a profound...

Publicis recruits Javier Campopiano to lead creative expansion

Publicis Groupe has strengthened its global creative leadership team with the appointment...

Nigeria Digital PR Summit strengthens 2026 agenda with high profile advisory board

Organisers of the Nigeria Digital PR Summit have unveiled a six member Advisory Board...

Coca-Cola harnesses consumer insights to drive faster innovation

Consumer insights have become one of the most valuable currencies in today's business...