Author: Felicia Nwosu

WPP gains 26% as turnaround plan shows E signs of recovery

WPP has recorded a sharp 26% rise in its London-listed shares after the global advertising...

Toyota raises profit outlook, unveils $6.3bn buyback

Toyota Motor has raised its full year operating profit forecast and announced a share...

Ad pitch culture faces fresh scrutiny as industry voices demand fairer value exchange

Nigeria’s advertising industry is taking a harder look at its long standing pitch...

Nwosu seeks new advertising model built on creativity, ownership, impact

After more than three decades shaping brands, building creative platforms and leading...

Public relations and Nigeria’s trust challenge

Nigeria’s growing disconnect between institutions and citizens is exposing a deeper...

Public relations: The missing link between policy,  public impact

Nigeria has never lacked policies, reforms or development initiatives. Across healthcare,...

MARKETING EDGE ONTV hosts George Isitua-Onukwu this Wednesday

MARKETING EDGE ONTV will this Wednesday host the newly appointed Managing Director...

Omnicom accelerates growth with 6.1% organic revenue gain

Omnicom has delivered another strong quarterly performance, combining solid organic...

Meta projects strong quarter as revenue climbs 27%, AI strategy deepens

Meta Platforms posted another quarter of impressive top line growth, with stronger...

Adidas rides football Fever to higher sales amid margin concerns

Adidas delivered another quarter of robust revenue growth and raised its full year...