Author: Felicia Nwosu

PepsiCo opens global agency review to accelerate AI first marketing strategy

PepsiCo has launched a global agency review as the food and beverage giant moves...

AI agents to influence $3.35trn in consumer spending by 2030, WARC, PHD

Artificial intelligence agents are set to become a major force in consumer purchasing,...

Onyemauwa identifies data, AI, Integration as forces reshaping Nigeria’s Ad industry

Data, artificial intelligence and integrated marketing communications are emerging...

Alphabet’s SpaceX bet turns into a $94 billion investment windfall

Alphabet’s decade long investment in SpaceX has emerged as one of the technology...

Instagram refreshes brand identity with new wordmark

Instagram has unveiled a refreshed brand identity as the social media platform moves...

Healthy workplaces thrive on trust, respect, shared purpose – Victoria Abiola Ajayi

  A healthy workplace goes beyond attractive offices, employee benefits and impressive...

MARKETING EDGE ONTV hosts Anthony Onyemauwa this Wednesday

MARKETING EDGE ONTV will this Wednesday host Anthony Onyemauwa, Vice President and...

Aim One Company wins African Excellence Award for Brand Strategy, Market Entry

Lagos based marketing and communications agency, Aim One Company, has secured international...

Global HR management market set to hit $88bn by 2033

The global human resource management market is on course for strong expansion, with...

Brand licensing economy set for major expansion as brands chase new revenue streams

The global brand licensing industry is gaining fresh momentum as companies increasingly...