Author: Felicia Nwosu

Nigeria’s video production industry must evolve with technology, data, changing audience habits – Tobun

Nigeria’s video production industry is at a critical point of transformation, with...

New marketing professionals must move beyond campaigns to creating impact – Onaivi

Stephen Onaivi, Managing Director of MediaReach OMD, has charged emerging marketing...

Publicis completes $2.2bn LiveRamp acquisition, unveils AI growth platform

Publicis Groupe has completed its acquisition of data technology company LiveRamp,...

Akinwunmi challenges agencies to earn their place in the AI era

Lolu Akinwunmi, Group Chief Executive Officer of Prima Garnet Africa, has challenged...

AEF graduates 80, provides start-up equipment for sustainable businesses

Giving people fish may feed them for a day, but teaching them how to catch fish gives...

MARKETING EDGE ONTV hosts Creativitea Co-founder, Lynda Aguocha, today

MARKETING EDGE ONTV will this Wednesday feature Lynda Aguocha, founder of LivewithLynda...

Nestlé Nigeria’s $20m cassava switch: The financial case for local sourcing

Amid economic headwinds, soaring inflation, naira depreciation and mounting foreign-exchange...

John Ajayi’s legacy lives on as Industry Newspaper honours him among Top 50 Men of Impact

The true measure of a person’s contribution is often revealed long after they are...

Creative agencies must reinvent to survive AI disruption  – Obioma

As artificial intelligence (AI) takes an increasingly prominent role in advertising,...

Abimbola Mohammed adds another academic feather as she graduates from Alphabet Media Academy

Between the relentless demands of journalism, the pressure of editorial deadlines...