Author: Felicia Nwosu

Experts project heavy year-end advertising, Say 2026 hinges on policies

Some experts in Nigeria’s integrated marketing communications sector project a...

FirstBank Cybersecurity Career Webinar spotlights fraud prevention, urges vigilance in digital payments

At a recent cybersecurity webinar hosted by FirstBank, industry experts stressed...

Email subscriber growth under  spotlight as brands push for expansion

As organizations race to strengthen digital engagement, the pace at which email subscriber...

Global magazine advertising faces decline despite print loyalty from key industries

The global magazine advertising market, valued at 11.5 billion dollars in 2021, is...

Experts say final quarter could deliver Nigeria’s economic turning point

Nigeria’s economy is gradually regaining momentum, and experts project stronger...

CVA 2025: NOA, NAFDAC shine as consumers cast votes on Government Agencies

With over 7,000 votes already recorded in the first month of polling, the 2025 edition...

WFA Study exposes contract gaps in brand agency deals

The World Federation of Advertisers (WFA) has released findings from a groundbreaking...

Publicis Media clinches FrieslandCampina’s global media mandate amid strong business momentum

In a major global shakeup of its media strategy, and after a competitive pitch, FrieslandCampina...

MARKETING EDGE ONTV hosts Demilade Olaosun  this Wednesday

This week, MARKETING EDGE ONTV, Nigeria’s leading television platform for brand...

ADVAN aligns growth agenda with CMO Forum’s blueprint, reaffirms Academy, NMDT plans

The Advertisers Association of Nigeria (ADVAN) is reinforcing its commitment to advancing...