Author: Felicia Nwosu

Agency’s competence, not pitch presentations, should drive client selection- Olaniyan

What happens when an agency wins a pitch but fails to deliver on the promises that...

Publicis-WPP global showdown: Nigerian ad professionals weigh pitchless deals, due diligence, agency survival

The growing dispute between Publicis Groupe and WPP over the appointment of global...

Global financial analytics market set to hit $27.36bn by 2034 

The global financial analytics market is projected to grow from $10.7 billion in...

Why  traditional ad agency model can no longer stand still

The rapid rise of artificial intelligence is challenging the traditional advertising...

Sanwo-Olu congratulates Adewale Akodu as new Lagos NUJ chairman, urges unity and professionalism

Lagos State Governor, Babajide Sanwo-Olu, has congratulated Adewale Akodu on his...

Ogilvy unveils ECHO AI platform to scale celebrity advertising 

Ogilvy has unveiled ECHO, a consent-first artificial intelligence platform that enables...

Johnvents Foods names Peter Otu, Managing Director of FMCG Downstream Business

Johnvents Foods Limited has named Peter Otu as Managing Director of its FMCG Downstream...

Moët Hennessy elevates Rene Madumere to Senior Brand Manager, Hennessy

Moët Hennessy has elevated Rene Madumere to Senior Brand Manager, Hennessy, marking...

Nigeria’s video production industry must evolve with technology, data, changing audience habits – Tobun

Nigeria’s video production industry is at a critical point of transformation, with...

New marketing professionals must move beyond campaigns to creating impact – Onaivi

Stephen Onaivi, Managing Director of MediaReach OMD, has charged emerging marketing...