Author: Felicia Nwosu

Experts urge brands to build consumer trust through transparency, accountability

Brands must back their promises with honest communication, consistent product quality...

NUFBTE opposes proposed beverage tax, cites threat to jobs, manufacturing

Amid mounting pressure over Nigeria’s proposed sugar-sweetened beverage tax, the...

WOO study: Private marketplaces command 75.7% of global programmatic DOOH spend

The World Out of Home Organization (WOO) has revealed that private marketplaces account...

Unbundling  CMO role: How new executive functions are reshaping marketing Leadership

Marketing leadership is facing a defining moment as artificial intelligence, rising...

Understanding audiences holds key to communication excellence – Victoria Uwadoka

Victoria Uwadoka, Corporate Communications, Public Affairs and Sustainability professional...

Glo serves off 2026 Ofala sponsorship with Youth Carnival 

Globacom on Wednesday served off its sponsorship of this year's edition of the Ofala...

IXPL launches in Lagos, unveils flagship platform to power purposeful technology

A new technology solutions company, IXPL Limited, has formally announced its entry...

Barbara Onianwah clinches MARKETING EDGE’s Outstanding Marketing Personality of the Year

From turning creative ideas into viral campaigns to driving banking gains, expanding...

CANAL+, DSTV unlock fresh advertising opportunities for African brands at ‘Africa Forward’

Against the backdrop of Africa’s rapidly expanding digital audience and evolving...

Google reshuffles agency leadership to strengthen partner support

Google is strengthening its agency and partner operations across Asia-Pacific with...