Author: Felicia Nwosu

Leveraging data, authenticity as winning formula for retail’s resurgence

Retail across Africa is quietly but unmistakably transforming. From street stores...

MARKETING EDGE reschedules 2025 Q2 Quarterly Virtual Summit to June 13

MARKETING EDGE 2025 Q2 Quarterly Virtual Summit  has been rescheduled to Friday,...

Karen Boswell joins M&C Saatchi Group as global CEO for digital growth

M&C Saatchi Group has appointed Karen Boswell as its Global Chief Executive Officer...

Beyond branding: New demands reshaping CMO role

The Chief Marketing Officer, CMOs  role is facing both evolution and decline as...

POS terminal market surges on cashless shift, eyes $40.4 billion by 2033

Point of Sale (POS) terminals market  has continued to surge on cashless shift with strong...

Nigerians to spend over $122 billion in 2025

Nigerian consumers will spend over US\$122.07 billion in 2025, as rising inflation,...

MARKETING EDGE ONTV to host ARCON DG this Wednesday

This Wednesday, discerning viewers across the Integrated Marketing Communications...

Chivita|Hollandia Lifestyle Brunch Returns in Style with ‘Brunch in Bloom” Edition

It was a beautiful, sunlit evening on the 23rd of May, 2025, when Chivita|Hollandia...

Nigeria Relaunches NATEP, Eyes $1 Trillion Global Outsourcing Market with Alaro City & Itana Deal

The Federal Ministry of Industry, Trade and Investment has announced the relaunch...

Building authentic connections to win across generations

Globally today, there is an overwhelming fear as consumer behavior shifts rapidly...