Author: Felicia Nwosu

Coca-Cola charts cautious 2026 path as premium, health-focused drinks anchor performance amid softer demand

The Coca-Cola Company has outlined a tempered growth outlook for 2026 after delivering...

Global cyber-Attacks surge as African brands face rising threats

Organisations worldwide are grappling with rising cyber threats, and new insights...

Beyond logos and stadiums: Global brands recast sponsorship as  strategic engine for cultural, commercial growth

As brands confront constant disruption across media, technology, and consumer behavior,...

Steering the spirits portfolio: Akinyemiju steps into strategic role at Guinness Nigeria

Guinness Nigeria is strengthening its focus on category expansion and portfolio performance...

A tale of two markets: Global beer slows, Nigeria surges despite hardship

Global brewers are confronting a decisive shift in drinking culture, and they are...

Kantar appoints Daniel Oseman Managing Director for West East and Central Africa

Kantar has strengthened its leadership structure across Africa with the appointment...

MARKETING EDGE appoints Amos Oladele as Managing Director/Editor-in-Chief

MARKETING EDGE, Nigeria’s foremost marketing, advertising and brand intelligence...

ARCON webinar spotlights Nigeria’s 2026 economic outlook as Muyiwa Oni  projects moderate growth

Economic realities shaping Nigeria’s business environment in 2026 came into sharp...

MARKETING EDGE ONTV hosts Sola Akinsiku this Wednesday

This week, MARKETING EDGE ONTV turns the spotlight once again on Nigeria’s out...

Regulators unite to strengthen data privacy oversight in telecom sector

Nigeria’s digital regulatory environment is entering a new phase of collaboration...