Author: Felicia Nwosu

10 Marketing trends to watch in 2026 by WFA

Fresh insights from the World Federation of Advertisers (WFA) highlight the key forces...

MARKETING EDGE ONTV hosts Uduakabasi Akpan this Wednesday for second episode of Industry Conversation

As Nigeria’s advertising and creative industry continues to respond to economic...

What disability representation means for Nigerian brands

Representation is more than an image on a billboard, it signals values, reflects...

2025 in Review: The big shake-up that redefined global ad land

There are years that pass quietly, and then there are years that leave a scar. In...

FirstBank introduces exclusive 500-seater bleacher at Carnival Calabar & Festival 2025

FirstBank West Africa’s premier financial institution and financial inclusion services...

Events, moments that defined 2025 as   year of conversations, decisions that shaped what comes next

The year 2025 unfolded as a defining chapter for Nigeria’s integrated marketing...

ADVAN sets stage for continental showcase as African Marketing Excellence Awards return in 2026

Nigeria’s advertising and marketing ecosystem is set for another moment of continental...

Where data found its voice: Ivan Moroke’s eight-year journey of insight, impact, Ikigai at Kantar

When history looks back at the evolution of insight-led decision-making across South...

Diadem Group expresses deep condolence on profound loss to Nigerian IMC on passing of Chief John Olulope Ajayi

Diadem Group Inc. has expressed deep sorrow over the passing of Chief John Olulope...

From volatility to victory: How Nigeria’s leading brands  rewrote  rules in 2025, prepared for a more disciplined 2026

As the curtain gradually falls on 2025, Nigeria’s corporate earnings story reads...