Author: Felicia Nwosu

Nwosu’s ‘stars don’t audition’ comment ignites fresh debate over agency pitching

A familiar fault line in Nigeria’s advertising industry has reopened, this time...

MARKETING EDGE ONTV hosts Adekoyejo Abiola this Wednesday

MARKETING EDGE ONTV will this Wednesday feature Adekoyejo Abiola, Chief Executive...

How QSRs found a home in Nigerian filling stations

Long before eateries became a familiar feature of filling stations across Nigeria,...

Diageo appoints Janine Blakeway to lead global Vodka Innovation

Diageo has appointed marketing and innovation specialist Janine Blakeway as its new...

Oloyede at 50: The Power of not working alone

 Veteran broadcaster Bimbo Oloyede has transformed her 50 year journey in broadcasting...

Publicis Groupe taps Jayde  Hill to drive people strategy

Publicis Groupe,  New Zealand,  has elevated Jayde Hill to General Manager, People...

The stars don’t audition, why should agencies pitch? – Nwosu

Former Chief Executive Officer of TBWA\Concept Unit and former President of the Association...

AAAN at 53: 22 presidents, one enduring advertising legacy

For more than five decades, the Association of Advertising Agencies of Nigeria, AAAN,...

Publicis’ PepsiCo win creates  major shake-up in global media industry

Publicis Groupe has secured one of the advertising industry’s biggest prizes: PepsiCo’s...

Nigeria puts TV ratings on a digital track with new audience system  as AMS targets 60,000 households

Nigeria’s television industry is entering a new phase of audience measurement as...