Author: Felicia Nwosu

Publicis Groupe lands LVMH’s Asia-Pacific media account

Publicis Groupe is set to take control of luxury conglomerate LVMH’s media operations...

Afanide Uwem calls for standardised pricing in Nigeria’s influencer economy

The growing influence of creators and influencers in Nigeria’s marketing ecosystem...

Inclusion must move beyond policy to measurable results – Udeme Ufot

The Group Managing Director of SO&U and Chairman of the Policy Innovation Centre,...

Business consulting market set for $808.5bn growth as AI reshapes corporate strategy

The global business consulting industry is entering a new growth cycle as companies...

Hospitality software market set to double as hotels accelerate AI, cloud adoption

The global hotel and hospitality management software market is entering a major digital...

Nigeria’s advertising crisis is the erosion of value – Abiola

Nigeria’s advertising industry may not be suffering primarily from a shortage of...

Nwosu’s ‘stars don’t audition’ comment ignites fresh debate over agency pitching

A familiar fault line in Nigeria’s advertising industry has reopened, this time...

MARKETING EDGE ONTV hosts Adekoyejo Abiola this Wednesday

MARKETING EDGE ONTV will this Wednesday feature Adekoyejo Abiola, Chief Executive...

How QSRs found a home in Nigerian filling stations

Long before eateries became a familiar feature of filling stations across Nigeria,...

Diageo appoints Janine Blakeway to lead global Vodka Innovation

Diageo has appointed marketing and innovation specialist Janine Blakeway as its new...