Author: Felicia Nwosu

The stars don’t audition, why should agencies pitch? – Nwosu

Former Chief Executive Officer of TBWA\Concept Unit and former President of the Association...

AAAN at 53: 22 presidents, one enduring advertising legacy

For more than five decades, the Association of Advertising Agencies of Nigeria, AAAN,...

Publicis’ PepsiCo win creates  major shake-up in global media industry

Publicis Groupe has secured one of the advertising industry’s biggest prizes: PepsiCo’s...

Nigeria puts TV ratings on a digital track with new audience system  as AMS targets 60,000 households

Nigeria’s television industry is entering a new phase of audience measurement as...

John Ternus takes Apple helm as Cook begins new chapter

Apple has formally entered a new leadership era, with John Ternus assuming the role...

Range rover enters electric era with first EV

Range Rover has officially entered the electric vehicle market with the unveiling...

Godrej consolidates global media mandate with WPP Media

Godrej Consumer Products Limited, GCPL, is bringing its international media operations...

ChatGPT advertising hits $1bn milestone

OpenAI’s advertising business has crossed a US$1 billion annualised revenue run...

How OOH professionals are giving Nigeria’s cities new advertising look

In Nigeria’s busy urban centres, outdoor advertising is becoming more than a platform...

How technology is turning OOH into  intelligent ad medium

Out of home advertising is entering a new technological era, and the transformation...