Andrea Diquez becomes GUT’s first Global CEO
GUT, the independent creative agency network has named Andrea Diquez as its first Global Chief Executive Officer. Come November 2nd when she resumes office, she will be responsible for overseeing and growing the entire GUT Network alongside Founders Anselmo Ramos and Gaston Bigio, GUT’s Partners and leadership.
Diquez has been in the industry for over 28 years her latest staging post being serving as CEO at DDB Chicago. She was also CEO at Saatchi & Saatchi New York before that. She is known for building diverse, high-performing, and inclusive teams that deliver results via breakthrough creative. In the course of her career, Andrea has led iconic brands and businesses across multiple markets and continents, driving organisational transformation and delivering high-impact results for clients globally.
In his comment on the new addition to the company’s leadership, Gaston Bigio, Co-Founder and Creative Chairman of GUT said: “As we’ve grown bigger and expanded our offices around the world; there was the need for someone who could help us with our rapid expansion while continuing to cultivate and spread our culture across the Network. So for us, Andrea was the perfect person to do that with. I’ve always known that eventually Andrea and I would work together again, so I’m happy this day has finally arrived. With her bringing her global experience to GUT, I’m excited to have her help us get to a place of continued growth and bolster our client roster in different markets around the world, getting us even closer to becoming one of the most diverse, creative, and influential independent networks ever.”
Similarly, Anselmo Ramos, Co-Founder and Creative Chairmans said, “We’ve been looking for a gutsy CEO, which is not easy to find, but we couldn’t think of a better person than Andrea. Her career speaks for itself – she’s helped build successful teams and created some of the industry’s most famous work because not only does she truly care about creativity, but more importantly, she deeply cares about people and DE&I. Andrea understands what being People-first means to us. She also understands that diversity drives creativity, so her expertise in building successful and diverse teams, as well as helping talent thrive in this industry, was also why it was really important for us to have Andrea as part of our team. Ultimately, our values and the vision we have for the Network are the same, and that’s what’s most exciting for us about her joining our gutsy family.”’
One of the most influential executives in advertising, Andrea has helped build and transform some of the most prominent brands globally and across North America, including, P&G, Mondelēz, Subway, Walmart, Mars, McDonald’s, Molson Coors, US Army, USAA, Coca-Cola, Campbell’s Snacks, WNBA, Nestlé, Novartis and Prudential among many others. She’s also been recognized at the industry’s top international award shows, including The Effies, Cannes Lions, D&AD, The Clios, and The One Show.
Enthusiastic about this new assignment, Diquez said, “GUT is all about people, and that has been my core focus throughout my career. When people are happy, they attract other great people, and ultimately, that helps drive tangible results for clients, as well as for the agency. GUT understands this philosophy because it’s at the heart of everything they do. Together, I’m hoping we can continue to foster creativity and fun, building on the existing foundation Anselmo, Gaston, the Partners, and leadership teams have already established. This isn’t a job one does alone, so I’m looking forward to getting to know everyone one-on-one, figuring out what the team needs and how I can best help them succeed.”
The Global CEO role is a first for GUT since its founding in 2018, whose Network now operates six offices across five countries worldwide.
RECOMMENDED ARTICLES
Comment
No comments found.