Alliance Media reinforces leadership in Africa, buys Mozambique’s Imagination Outdoor

In the quest to spread its influence into more African countries, as clearly stated in the tagline of its logo, Alliance Media has purchased Imagination Outdoor, previously owned by MOP Portugal (Portugal’s largest Out-of-Home company).

Alliance Media, as an investor in African Out-of-Home media aims to strengthen its portfolio in Mozambique, while MOP has decided to hone its focus on the Portuguese market.

The Imagination Outdoor portfolio brings to the existing Alliance Media holding multiple illuminated billboards across central Maputo. The location of these sites allows advertisers to target lower, middle or upper LSM’s across all the entry points and main landmark areas of Maputo’s CBD.

This acquisition makes Alliance Media the largest Out-of-Home player in Mozambique. The additional outdoor sites (including wall sites and backlit billboards) complement Alliance Media’s existing Out-of-Home range across the other nine Mozambican provinces. “We are proud to be able to offer truly national campaigns across all ten provinces and across all LSM groups in Mozambique. This is the kind of value we enjoy bringing to our clients, as their partners in building successful brands in Africa”, says Greg Benatar, Sales and Marketing Director, Alliance Media.

Alliance Media is widely recognised as the pan-African leader in outdoor and airport advertising, having the widest coverage on the African continent. The OOH agency operates in 23 African countries, including Nigeria where it has billboards in Lagos, Abuja, Kano among others.