Alcatel Returns to Nigeria with “Onetouch”
Alcatel Onetouch, one of the world’s fastest-growing smartphone manufacturers, has reopened in Nigeria after so many years of its absence and is set to launch a wide range of affordable yet attractive and feature-rich mobile devices into the Nigerian market.
The company, a brand within international mobile and Internet device maker TCL Communication, has chosen TD Mobile as its distributor for Nigeria, appointing also Nick Imudia, as its Regional Director for Nigeria and Central Africa.
According to Imudia in a statement “I’m pleased to be a part of Alcatel Onetouch as it strives to bring the latest mobile innovations to mass market consumers in Nigeria. My mandate is to build the brand by providing tools that will grow and enrich our Nigerian market.
We recognise that every smartphone user needs and deserves a device that offers good performance, beautiful aesthetics and rich functionality. As such, we’ll strive to offer choice, variety and flexibility to consumers irrespective of their budget,” Imudia says.
Imudia’s experience in managing sales, marketing, consumer care, logistics, retail execution and developer engagement for a large mobile brand means he is bringing a wide range of knowledge and insight to make Alcatel Onetouch a success in Nigeria.
Nick will have a local team supporting his drive into the market, as well as the full support of the Alcatel Africa team He said: “My immediate priority will be to give Nigerian consumers, partners, operators and their consumer’s easy access to our vast range of affordable products.
In the mid to long term, we believe we can grow Alcatel into a major player in the Nigerian market. We have the brand, the products and the distribution capabilities to grow aggressively in the years to come.”
According to Imudia, “We are currently launching the AOT 10.50D feature phone, Pixi 3 4” smartphone, and the Pixi 7″ tablet, and there will be additional roll outs in the coming weeks. And I am happy that Kath Smith, the Senior Area Marketing Manager for Africa at AOT, has ensured that all key fundamental elements are in place when launching new products into the market place.
This includes a focus on training of staff, a solid in-store presence with live/dummy devices, point of sale, promoters and the appointment of a field marketing team. This will ensure a good customer experience at store level. Furthermore Alcatel Onetouch (AOT) has introduced an online purchasing arm which has already seen the launch of the pre-order campaign on Konga.com. This ties in with the strategy that sees a large focus on online purchasing and a strong digital approach.”