Advertising industry gets new Code of Practice
By Oghale Mafuru
In a bid to consolidate on existing efforts aimed at repositioning the Nigerian advertising industry, the Honourable Minister of Information, Alhaji Lai Mohammed has approved the long awaited revised Code of Advertising Practice.
This was disclosed in a statement signed by the Registrar of the Advertising Practitioners Council of Nigeria (APCON), Dr. Lekan Fadolapo.
According to the statement, the 6th edition of the Nigeria Code of Advertising Practice/ Sale Promotion and other rights/ Restrictions of Practice will take effect from 1st December, 2021 as the operation of the 5th edition of the Code ceases on the 30th of November 2021.
The statement, which asserted that the new Advertising Code is focused on building a formidable industry that is constantly evolving with the times and changes in the tech space, noted that “the provisions of the new code were considered and adopted by APCON in collaboration with the sectoral groups and consultation with relevant stakeholders in the advertising and marketing communications industry”.
While emphasizing its determination to enforce the implementation of the new Code, the regulatory agency urged all stakeholders to comply with the provisions of the Code. “In matters relating to or connected with the application of the Code in the course of advertisement, advertising and marketing communications of any product, idea, cause, person, organization or service targeted at or exposed to the Nigerian market”.
The statement said that copies of the new Code are available at all APCON offices nationwide.
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