Adobe appoints Omnicom global agency for digital experience marketing
By Abimbola Mohammed
Adobe, the leading tech company, has selected Omnicom as its global agency of record to manage the marketing of its digital experience and enterprise solutions.
This decision follows a formal review process, which coincided with Adobe’s move to consolidate its regional marketing responsibilities into a single global remit.
Adobe’s suite of digital experience products includes tools like Adobe Experience Manager, Adobe Target, and Adobe Experience Platform. These tools are designed to help businesses deliver personalized digital experiences at scale, making it easier to manage and optimize customer interactions across various platforms.
Omnicom Precision Marketing Group (OPMG) will spearhead the initiative, under the leadership of Ali Alkhafaji, Chief AI & Technology Officer. The agency will collaborate with Adobe’s Enterprise Marketing team, which is responsible for running digital media and DX campaigns targeting enterprise accounts.
Omnicom’s role will focus on providing strategic support for campaign development, customer journey creation, and optimizing messaging, personalization, and media engagement.
In addition to campaign work, Omnicom will assist in the global rollout of Adobe’s core content, promotional materials, and high-value offers. The agency will also support major Adobe events such as the upcoming Adobe Summit later this month.
Precision marketing, production services, and strategic consulting will play a central role in this partnership, with Omnicom offering the flexibility to scale these services to meet Adobe’s evolving needs.
Luke Taylor, CEO of Omnicom Precision Marketing Group, commented on the partnership: “Our shared ambition with Adobe for personalization at scale is the foundation of our work together. By leveraging Adobe’s enterprise tools, we aim to bring more customized, omnichannel experiences to Adobe’s enterprise customers and deepen our relationship with Adobe.”
This new collaboration builds on a longstanding partnership between the two companies, with Adobe also working alongside several other agency partners, including Accenture Song, Dentsu, Havas, IBM Consulting, and others to provide tailored solutions across various industry sectors.
RECOMMENDED ARTICLES
Comment
No comments found.