Ad Age introduces Marketers of the Year 2023

As 2023 comes to an end, it’s time to look back at the best marketing of the year—not just the campaigns that gained buzz, but work that drove revenue and set up companies for future success.

These are the accomplishments recognized by the Ad Age’s annual Marketers of the Year list, which this year features three companies, one sports league and one person that exemplified excellence, both in marketing and, more importantly, in business strategies. We also highlight four marketers that have put themselves in the position to have a breakout 2024.

This year’s list includes a couple of companies that achieved what so many brands are after these days—they broke into culture, while establishing platforms that can be used to pump out hit after hit. We also highlight one challenger brand that outmaneuvered the giants it competes with, even as it began embracing traditional advertising for the first time. And we recognize a celebrity whose business acumen—and ability to give fans what they want—is the envy of consumer brands.

Culled from Adage to enlighten the Nigeria Public