AAAN holds crucial conversation on solutions for growth today

Poised to overcome the myriads of challenges and problems confronting the creative industry in Nigeria, the Association of Advertising Agencies of Nigeria (AAAN) will today hold a crucial industry conversation aimed at providing new impetus and direction for the industry and the operators.

The conversation themed “The War Within: Solutions for Survival”, will be anchored by the vice-chairman of Troyka Group and former MD/CEO of Insight Redifini, Jimi Awosika as keynote speaker as well as a galaxy of other notable professionals and industry experts as panelists. These are: Steve Babaeko, Group CEO of X3M Ideas; Chizor Malize, CEO Brandzone LCC and Igbo Amadi-Obi, CEO BBDO.

The conversation which holds at the behest of the association’s 46th annual general meeting today at Orchids Hotel, Lekki, Lagos is intended to offer a critical platform for addressing various challenges facing the business and the practice of advertising in Nigeria with a view to advocating unorthodox solutions in rebuilding and rebranding the industry.

President of the association and managing director of DDB Lagos, Ikechi Odigbo had reiterated that “the association aims to use the AGM as a platform to engage in intellectual and critical discourse on the challenges facing the business and the industry”, noting that advertising practitioners in the country cannot continue to use the same old approach in tackling the same problems and expect a different results, hence the need to be unorthodox and innovative.”

In his own remarks, Chairman of the events planning committee for the AGM, Doyin Adewunmi disclosed that the industry conversation slated to hold at the yearly meet will impact greatly on the sector as delegates and members will profit from the rich package to be presented. Adewunmi also hinted that in recognition of their meritorious service, some senior members will be honoured and given special recognition awards at the AGM Congress.

The association’s AGM is always a major event in the nation’s marketing communications calendar and it always attracts overwhelming local and foreign coverage. The AGM, which was earlier scheduled to hold July this year in Asaba, Delta state had to be cancelled and rescheduled due to some circumstances beyond the control of the association.

The Association was founded in 1973 as a sectoral body within the Nigerian marketing communications landscape and has become a force to be reckoned with both locally and internationally. Formerly known as Association of Advertising Practitioners of Nigeria (AAPN), the Association formally changed its name from Association of Advertising Practitioners of Nigeria (AAPN) to Association of Advertising Agencies of Nigeria (AAAN) on Saturday May 1st, 2004 at Lekki Peninsula Resort, Ajah, Lagos during its 31st AGM/Congress. AAAN is the umbrella body that coordinates and promotes the interest of Advertising Agencies in Nigeria.


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