MILO moves to paper straws to protect the environment
MILO brand, the world’s leading chocolate malt beverage drink, through its innovative idea has moved from plastic to paper straws for its Ready-To-Drink (RTD) packs, and it is pioneering this in Nigeria, with the aim of eliminating 60 metric tons of plastic yearly.
Nestlé Nigeria is taking on this bold step to deliver on the company’s global commitment to making 100% of Nestlé’s packaging recyclable or re-usable by 2025 to protect the environment.
The newly developed paper straws are 100% biodegradable as well as safe and easy to use. Consumers can purchase the new packs starting this February.
Commenting on the concept and innovation for MILO Ready-To-Drink (RTD), the MD/CEO for Nestlé Nigeria, Mr. Wassim Elhusseini said: “We are proud to take this leading action to protect the environment. Transforming how we make, use, reuse and recycle our packaging plays an important role in the bold commitments we have made to reduce packaging waste and mitigate climate change”
“This is proof that Nestlé and other companies can be a force for good in society by providing products that are good for people and good for the planet,” Wassim reaffirmed.
Also commenting, Olutayo Olatunji, Category Manager, Beverages, Nestle Nigeria, said: “By introducing papers straws, MILO is shoulder-to-shoulder with consumers to improve our environment. We are doing our best to guarantee that our consumers continue to enjoy the delicious MILO RTD they love with the added assurance that it is packaged safely and sustainably.”
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