SBI Media wins 9Mobile media Account
Frontline media advertising agency, SBI Media Limited has emerged winner of the multi million naira 9Mobile media advertising account.
Emerging Markets Telecommunication Services Ltd. (EMTS), trading as 9mobile, recently announced the appointment of the cutting-edge company as its official media agency.
The agency emerged winner of the juicy account following a recently conducted pitch exercise in which it emerged tops based on several performance parameters which include among other things, vibrancy, creativity, teamwork and resilience.
Following the appointment, SBI Media now takes responsibility for charting all media-related creatives, including planning, buying and other relevant activities for the telecoms company.
The Award-winning media agency is expected to deploy innovative strategies to create, plan and execute exceptional media campaigns for 9mobile.
The appointment of SBI Media is a strategic fit for the vibrant mobile carrier given the agency’s culture of innovation and doggedness. It is noteworthy that the appointment of the agency is at a pivotal time for 9mobile as the innovation-driven mobile carrier makes a huge comeback into the Nigerian telecoms market.
Commenting recently on the agency’s feat, the Managing Director /CEO, SBI Media Limited, Rotimi Bankole, expressed his delight on the appointment, stating that he sees the appointment as an opportunity for his team to prove their mettle as the next-generation agency through deployment of innovativeness, vibrancy and dynamism.
In his words: “I have high respect for 9mobile; coming in at a time when other players were already operating, it gained its market shares and continues to grow its brand and create value for its various subscribers.”
On his agency’s plans for building the 9mobile brand, Rotimi said: “They came into the market to haunt for skill and competence and we operate on the culture of excellence and speed. We are therefore committed to drawing from our pool of talents and result-oriented network of individuals to support 9mobile for further growth in the telecommunication space.”
The agency boss further said: “We also invite other successful and aspiring brands to join us as we are fast-growing our network of clients and partners, and there is no better time than now for us to partner together.”
Reaffirming their commitment to serving their clients better, the Head Media and Planning at the agency, Alison Oyome said: “It was a thorough process that we are proud to be part of. The fact that we won the keenly contested pitch is a humbling experience that we are all proud of as a team. We hope to use this learning as a challenge to give excellent and top-notch media strategy and planning services for the brand.”
Also speaking, the Group’s Head of Strategy and Data, Samuel Odusami noted: “I am pleased to be part of the team that made this win possible. It is a collective effort that is at the core of our culture over the years. We look forward to taking this as a learning point to achieve more success.”
Continuing he added: “As a group, we hope to have the strongest, most-strategic, agile and committed team to deliver top-notch solutions for 9mobile, our broad clientele/partners base as well as future partners.”
SBI Media Limited is the flagship brand of the SBI Media Group. Known as the next-generation media agency, the group is the West African strategic hub of Masscom Global (MCG), a global network of 30 agencies in emerging markets and Asia Pacific. The agency is committed to delivering client’s expectations on creativity and excellence.
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