PRCAN partners AGF, IGP on enforcement of PR consultancy laws
The Public Relations Consultants Association of Nigeria (PRCAN) have disclosed it is working in close collaboration with the office of the Attorney General of the Federation (AGF) and the Inspector General of Police (IGP) towards effecting proper enforcement of the legislative act empowering the association to regulate public relations consultancy practice in Nigeria.
The association said it is working out all possible measures to ensure that the rights of all operating firms in its fold are well respected and protected by law as well attract respectable revenue for their businesses.
Making this disclosure was President of the Association, Israel Jaiye-Opayemi while speaking in an exclusive interview with MARKETING EDGE in Lagos.
According to the association boss, the Nigerian Institute of Public Relations (NIPR) Legislative Act of 1993, bi-Law 3 that established PRCAN also empowered the association to effectively regulate the public relations consultancy practice in the country.
He added that the association leadership was currently working hard towards creating a strong identity for the PRCAN brand through ensuring that the laws establishing the association are well respected by all practitioners in the field of PR consultancy.
“The association is as vibrant as ever in the sense that we have a clearer understanding of the state of the industry today. We have a clearer understanding of what we need to do to strengthen the industry and what we need to do to strengthen the association.
“We realised that our predecessors have done a great work in terms of building equity for the association. More than ever before in the history of the association, there have been a stronger equity for the PRCAN brand in the sense that we now have more multinationals as well as the big clients knowing quite well that this is an industry association that is responsible for regulating the practice of consultancy in Nigeria,” he said.
He continued: “So increasingly, the clients are now beginning to know that working with PRCAN members is not just a question of choice, but a question of the law. You cannot practice PR consulting without being a member of the PRCAN.
“First and foremost, we need to strengthen the law and then to enforce it. We are engaging behind the scene with clients, we are telling them what the position of the law is. We are going to be working with NIPR for a stronger legislation.
“We realise that the works that our members do here in Nigeria when we showcase these works at international awards we can benchmark foreign works, but we are paid less than our contemporaries in foreign climes. So, one of the things that our current leadership is pursuing is increased revenue for our members and to ensure better value not just for the PR firms but also for the clients,” said Jaiye-Opayemi.
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