Fidelity unveils new logo
Fidelity Bank Plc has unveiled a new logo to usher in a new phase of service to its teeming customers across the country on Thursday.
The event, which took place at the Eko Hotel and Suite, Lagos Island marked a milestone in the life of the conservative but one of the most capitalised banks in the country.
The new logo, which came with green, white and blue colour is a redesigned identity of Fidelity to arrest the minds of youthful population across the country.
According to Managing Director of the bank, Mr. Nnamdi Okonkwo, the blue colour of the logo signifies the rich solid background of the bank; the green reflects the growth project and forward looking while the white shows purity to give encompassing business model.
“With increasing globalisation and technology, Fidelity is set out to appeal to over 73 million youths in Nigeria with its social media platform,” he added said.
He explained that there is need for Fidelity to rebrand now to show its new commitment to excellence, adding, “Our brand must constantly mean something to every shareholder. We must constantly evolve to remain relevant in the market.”
Okonkwo stated that the process of redesigning of the logo started with training and reorientation of Fidelity staff whom he described as real professionals and some of the most competent hands in the banking sector.
He noted that recently the bank was adjudged as the best employer’s bank in Nigeria and that it would not relent in its search to always please its customers.
The highlight of the event was a clip show of the “Tough Job” an advert that would soon begin to run in the electronic media.
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