Marketing Edge ONTV, Nigeria’s foremost brand-focused advertising and marketing television programme, will this Wednesday host Ifeanyi Onyekachi Ugaoru, Chief Executive Officer of Houz Creative Media Nigeria Limited, on its widely followed Industry Conversation segment.

During the session, Ugaoru is expected to share practical insights on emerging opportunities shaping Nigeria’s creative production ecosystem, while also examining the realities many agencies quietly confront as they navigate a fast-changing communications landscape driven by technology, storytelling innovation, and evolving audience behaviour.

Drawing from his professional journey across graphic design, advertising, media and technology, marketing communications, telecom value-added services, project communication management, and digital product development, he will provide perspectives on how creative businesses can reposition themselves for relevance and measurable growth in today’s competitive environment.

Importantly, the conversation will explore how storytelling expectations from brands have shifted in recent years, and whether organisations are adapting quickly enough to meet the demands of digitally empowered audiences who now consume content across multiple platforms simultaneously.

The discussion will also highlight how digital platforms are reshaping the way creative agencies think, plan, and execute campaigns, while assessing how Nigeria’s creative production quality compares with standards in more established global markets.

Through his leadership at Houz Creative Media Nigeria Limited, Ugaoru continues to support businesses, particularly small and medium-sized enterprises, with brand clarity, strategic communication systems, and storytelling frameworks designed to strengthen their market positioning and long-term competitiveness.

Viewers can tune in on TVC News, DStv Channel 418 at 12:30 pm, as well as on wapTV, DStv Channel 262 from 11:00 am to 11:30 am, where the programme will once again present its structured editorial format designed to inform, educate, and engage professionals across the marketing communications ecosystem.

Importantly, the 30-minute broadcast retains its three signature segments,  Brand News, Industry Conversation, and Brand in Focus, each carefully curated to deliver timely intelligence on branding, advertising, and corporate communication developments.

Marketing Edge ONTV continues to air weekly as a dedicated platform for marketing insight and brand-building conversations. Viewers can also catch the repeat broadcast on Thursday at 9:30 am.