Preparations are in full swing as the 2025 National Advertising Conference (NAC) begins today in Abuja. The event promises to bring together industry stalwarts and stakeholders for robust discussions aimed at repositioning Nigeria’s advertising landscape for sustainable growth.

A Groundbreaking Gathering of Creative Minds

The National Advertising Conference stands out as a major platform uniting top professionals, innovators, and thought leaders in advertising. They will dissect critical issues, tackle industry challenges, offer practical solutions, and open new pathways for practitioners across generations.

Theme Focused on Growth Amid Challenges

This year’s conference, themed “Marketing Communications: Transforming Businesses and Creating Growth in Challenging Times,” will run from today, November 12, through November 14, 2024, at the Abuja Continental Hotel.

A Fiery Start with Inter-Generational Debate

The conference will open with a fireside chat featuring a lively talent debate between Gen Z and Millennial practitioners under the topic “A Different Generation, a Different Industry.”

Prominent participants include Dr. Balajoko Bayo-Ajayi, President of NIMN; Anthony Eigbe, Chief Creative Officer at Tecno West Africa; Maryam Amuda of Aster Integrated Marketing; and Mr. Bello Yussuf, Business Director at 3-IPOD.

Interactive Sessions, Networking, and Innovation Ahead

From the second to the third day, attendees will participate in a series of interactive breakout sessions, panel discussions, a gala night, a town hall with regulators, and networking events.

These sessions will explore the latest trends, emerging tools, and evolving techniques shaping the future of advertising.

Lineup of Esteemed Speakers

This year’s speakers include Jacques Burger, Group CEO of Up&Up and co-founder of M&C Saatchi Abel in South Africa; Sola Akinsiku, President of the Out-of-Home Advertising Association of Nigeria (OAAN); Dr. Balajoko Bayo-Ajayi, President of NIMN; Anthony Eigbe, Chief Creative Officer at Tecno West Africa; Maryam Amuda of Aster Integrated Marketing; Mr. Bello Yussuf, Business Director at 3-IPOD; Lanre Adisa, founder of Noah’s Ark Communications and President of the Advertising Agencies Association of Nigeria (AAAN); and Saidat Lawal Mohammed of CEIBS Africa, among others.

A Platform for Collaboration and Growth

Beyond the sessions, NAC 2025 offers professionals across the advertising spectrum an unparalleled opportunity to share insights, address key challenges, and discover innovative strategies. By gathering the brightest minds under one roof, the event seeks to inspire creativity and drive a new wave of excellence in the marketing communications space.

Exhibits, Engagement, and Exploration

In addition to the learning sessions, the conference will feature an exhibit hall displaying cutting-edge technologies and services from leading advertising agencies. Attendees will engage with exhibitors, explore groundbreaking products, and uncover new solutions to strengthen their advertising strategies.

With energy high and expectations rising, the stage is set for three days of meaningful dialogue, collaboration, and innovation in Abuja.