mediaReach OMD won the coveted Outstanding Media Agency of the Decade award at the 13th EDGE Awards. The agency’s victory celebrates more than just longevity; it also recognizes leadership, creativity, and constant effect in Nigeria’s media scene.

The media buying, planning, and control benchmark in West and Central Africa has been steadily rising since mediaReach OMD’s 1999 establishment. Since RECMA audits started in 2011, it has consistently proven both reliability and performance by holding the top spot in the Nigerian market.

“We Create What’s Next” is a mantra that the firm really lives by. It worked with GeoPoll to make platforms like the OMD Consumer Intelligence (OCI) tool that help clients learn more about their customers. It also outs the Media Fact Book and Top Trends studies to help brands deal with changes in the media. Its dedication to insight, not just exposure, is shown by these projects.

The mediaReach OMD works with both international and domestic brands. Big names like Indomie, Colgate, and Johnnie Walker are among its clients. Its campaigns have a measurable return on investment (ROI) because they combine creativity, media knowledge, and usefulness to the audience.

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In addition, the service grew its reach beyond Nigeria. It works in Ghana and Cameroon, and through relationships, it also works in other parts of Francophone West Africa. That regional reach gives clients a sense of scale and impact in the area.

The fact that mediaReach OMD won Media Agency of the Decade at the EDGE Awards 2025 shows that it is a major player in media strategy and performance. It shows that they have not only kept up with change but also helped to shape it through study, technology, and strong relationships with clients.

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