Media Strategy

Dentsu posts 0.3% organic growth in first half as turnaround plan takes shape

Dentsu Group is making incremental progress on its recovery, but the road back remains...

Stephen Onaivi Emerges MIPAN Vice President in Landslide AGM Victory

In a landslide victory reflecting strong industry confidence, Stephen Onaivi, the...

How Google became the biggest threat to the publishers it once saved

For two decades, the internet ran on a simple and mutually understood agreement. Publishers...

Plus Acuity backs PRADWAVE 5.0 to bridge Nigeria’s marketing talent gap

Plus Acuity has reaffirmed its commitment to developing the next generation of marketing...

Global branding agencies market races toward $64.95bn by 2033 as digital identity battles intensify across industries

The global branding agencies market is accelerating into a new expansion phase as...

Wizkid surpasses 19 million spotify listeners, proving endurance of  carefully built global music brand

Nigeria’s Afrobeats export Wizkid has entered a new phase of global influence after...

Empowering mental health: Stanbic IBTC Pension Managers completes landmark renovation in Enugu

Building on its strong track record of community focused interventions, including...

Dentsu’s The Brand Reset makes the case for long-term brand building in the algorithmic era

Dentsu has released a major new research report, The Brand Reset, aimed at restoring...

Omnicom wins IBM advertising account in major industry shake-up

IBM has appointed Omnicom Group to oversee its global media planning and buying,...

mediaReach OMD wins Outstanding Media Agency of the Decade at EDGE Awards 2025

mediaReach OMD won the coveted Outstanding Media Agency of the Decade award at the...