Four Pulley Limited, popularly known as FPL Media, and its CEO, Mr. Lanre Ashaolu, emerged as big winners. This happened at the prestigious Marketing Edge Awards 2025. The event took place on Friday, September 26, at the Balmoral Event Hall, Sheraton Hotel, Ikeja.
The company clinched the EDGE Leadership Award in Innovative Out-of-Home (OOH). Furthermore, Ashaolu himself received the EDGE Outstanding and Innovative OOH Advertising Personality of the Decade award. These awards, therefore, highlight both corporate and personal excellence. They specifically show their efforts in driving innovation in Nigeria’s outdoor advertising sector.
Olanrewaju Ashaolu
The Marketing Edge Awards are organized by Marketing Edge. CEO John Ajayi leads the organization. Consequently, the awards are one of Nigeria’s most respected platforms for recognizing excellence. These latest accolades, moreover, highlight FPL Media’s impact in reshaping OOH advertising. They also showcase Ashaolu’s personal contributions as a thought leader and disruptor in the sector.
Over the years, industry has consistently recognized Ashaolu for his vision and pioneering spirit. For instance, Marketing Edge named him Outstanding OOH Personality of the Year in 2023. He also earned personal recognition as OOH Player of the Year at the Industry Awards in 2025. Furthermore, under his leadership, FPL Media has deployed state-of-the-art spectacular boards. These are placed across Nigeria’s major cities, airports, and highways. The company champions data integration, precision targeting, and real-time brand storytelling. These efforts have, subsequently, redefined the OOH landscape.
Ashaolu reacted to the double recognition. He said, “These awards are not just mine or the company’s—they belong to every member of the FPL Media team. Every innovation, every risk, every sleepless night reflects our shared ambition. We want to reshape how brands live in public spaces. Therefore, we will continue to push boundaries and pioneer the future of OOH advertising in Nigeria and beyond.”
In addition, FPL Media itself has also built an impressive record of industry honours recently. They were named OOH Agency of the Year at the 2024 Marketing Edge Awards. They also became OOH Company of the Year at the 2025 Industry Awards Nigeria. The company’s growing footprint spans Lagos, Abuja, Port Harcourt, and other major cities. It continues to establish itself as a force in outdoor media.
Finally, with these latest awards, both FPL Media and its CEO, Lanre Ashaolu, have further cemented their positions. They are innovative leaders shaping the future of outdoor advertising in Nigeria and across Africa.
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