Good Mama emerged as the Outstanding Detergent Brand of the Decade at the 13th edition of the EDGE Awards 2025, an honour that reinforces the brand’s enduring presence in Nigerian homes.

For years, Good Mama has stood out as more than just a detergent. It has grown into a household staple trusted for its cleaning power, affordability, and reliability. The award celebrates a brand that has stood the test of time by blending performance and value in ways that continue to resonate with families across the country.

The brand began with a clear vision: to provide Nigerians with effective cleaning solutions at a price families could trust. From those modest beginnings, Good Mama expanded into a national household name. Its ability to adapt to shifting market needs while staying true to its promise of quality and affordability has secured its relevance for decades.

From bustling city laundromats to rural homes, Good Mama has shown that loyalty and everyday impact matter more than sheer market share. Its ten-year journey has been marked by inventive product development, consistent quality, and a deep understanding of consumer needs.

The recognition at the EDGE Awards 2025 cements Good Mama’s reputation as more than a detergent brand. It represents care, trust, and a lasting sense of belonging in Nigerian households.

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