MARKETING EDGE ONTV, the weekly broadcast programme renowned for shaping narratives within the Nigerian and African marketing communications ecosystem, will this Wednesday, 14 May 2025, welcome back Patrick Gomes, Chief Executive Officer of digitXplus for West & Central Africa, for the continuation of an insightful dialogue that began last week on its  Industry Conversation segment.

Building on the momentum of his initial appearance, this follow-up episode promises to dive deeper into the complex layers of Africa’s digital evolution. Gomes, a seasoned strategist with a professional footprint spanning Asia, the Middle East, and Africa, will be addressing critical issues such as the challenges of scaling digital maturity across emerging markets, the role of tech-enabled media in consumer engagement, and how brands can unlock value in fragmented digital ecosystems.

The discussion will also explore how changing consumer behaviours,  particularly among Africa’s youthful population are influencing media planning and strategy. With his extensive experience managing international brands like Red Bull, Nokia, and Volkswagen, the digital expert  is set to provide practical perspectives on how agencies can shift from demographic-based targeting to behaviour-led insights, and why this shift is essential for relevance and growth in today’s market.

Aired weekly on TVC News, MARKETING EDGE ONTV has become an authoritative voice for marketing, advertising, and brand development stories, offering a dynamic platform that brings thought leadership and innovation to the fore. The programme comprises a variety of content-rich segments, including Industry Conversation, which features exclusive interviews with leading brand professionals and decision-makers; Brand News, a segment that delivers curated stories on campaigns, innovations, and brand performance; and Brand In Focus, where standout brands are spotlighted for their market performance, storytelling excellence, or strategic reinvention.

The programme stands as a trusted barometer of industry trends and a platform for interrogating the evolving business of brands, from storytelling and media to policy and consumer behaviour. Its editorial depth and multi-segment approach ensure that every episode delivers both insight and impact  qualities that have made it a must-watch for brand owners, marketing executives, agency professionals, and students of marketing.

As Patrick Gomes returns to the Industry Conversation seat this Wednesday, viewers can expect a bold and forward-looking discussion filled with actionable strategies, sharp market observations, and a peek into the future of Africa’s digital marketing landscape.

Tune in to MARKETING EDGE ONTV on TVC News (DSTV Channel 418) at 12:30 pm and on WAP TV (DSTV Channel 262) at 8:00 pm, with a repeat broadcast on Thursday at 9:30 am  and join the conversation shaping the future of brands in Africa.