Tag: 2025

Branding cannot save you from terrible service: a wake-up call

 In a world filled with viral commercials, bright images, and highly polished campaigns,...

MARKETING EDGE ONTV set to host Patrick Gomes this Wednesday

MARKETING EDGE ONTV, the weekly broadcast programme renowned for shaping narratives...

Unilever kicks off 2025 with solid growth as Ice-Cream division prepares for split

By Felicia Nwosu Unilever is charging into 2025 with renewed momentum, as the...

Have you really got the hunger?

In a bold and creative move, The Loerie Awards committee has ditched the clichéd...

WARC lowers 2025 global ad spend forecast amid economic uncertainty

By Felicia Nwosu Following a recent report from the  World Advertising Research...

Nigeria’s mattress market projected to hit $237.79m by 2025

By Seun Johnson Nigeria’s mattress market has been projected to witness a steady...

WARC 2025 Media 100 Rankings

The WARC Media 100, the ultimate independent global benchmark of the world’s most...

ADVAN gears up for 2025 African Marketing Excellence Awards

By Felicia Nwosu The Advertisers Association of Nigeria is set to host its annual...

Nigeria aims for 70% broadband reach by 2025

By Felicia Nwosu Nigeria has unveiled a bold national strategy to bridge its digital...

Navigating 2025: mediaReachOMD unveils marketing, consumer trends for sustainable growth

By Felicia Nwosu Nigeria’s business and marketing landscape is at a critical...