SO&U scoops multimillion Naira Mitsubishi creative businesses
SO&U, a full service Nigerian top marketing communications company has won the multimillion Naira marketing deal for Japanese Mitsubishi products in Nigeria. The pitch was won after an intense bidding exercise which began in May this year for the Mitsubishi brands campaign.
Massilia Motors Limited, representative of Mitsubishi Motors in Nigeria threw open the business as it sought to further project the image of Mitsubishi and boost sales of the Japanese brand of vehicles including popular Pajero in the thriving Nigerian auto market.
After the competitive presentations by the contending agencies, the management of Massilia Motors Limited felt more persuaded by SO&U marketing approaches and its 360 execution plan involving TVCs, Print, Out-of-Home, Digital, Experiential and direct marketing. The company which has worked for other multinational brands was therefore chosen for the task.
Massilia Motors Limited, established early last year, is a joint venture between CFAO and KewalramChanrai Group. In the past, Mitsubishi brands were marketed by the two distributors – CFAO and Kewalrams which created challenges on how to create a common ground to nurture the brand and make it to its target market. The two companies resolved this challenge by coming together to form Massilia as sole distributor of Mitsubishi vehicles in Nigeria.
It is expected that SO&U which has successfully worked on brands such as Guaranty Trust Bank, Access Bank, Guinness Nigeria, Procter & Gamble, leveraging local relevance will bring such experience to bear on Mitsubishi brands. The company which deepened Guinness brand with famous ‘Udeme’ campaign said it has purpose of building brands that live in the consumers mind, influence their lifestyle and at the same time deliver profit to their clients.
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