Ace brand journalist, Abimbola Mohammed shines at ADVAN Awards
By Editorial Team
Abimbola Mohammed, a cerebral content writer and consumate pen pusher has bagged a prestigious honour as ADVAN brand Journalist of the Year. The coveted award which was presented to her at the ADVAN Africa Awards for Marketing Excellence 2025, was in recognition of her sharp storytelling, ethical reporting and dedication to journalistic excellence.
An innovative content writer and erudite wordsmith, her work has set the bar for insightful and compelling brand journalism.
With the latest accolade, she has scored a remarkable hat-trick in the Integrated Marketing Communication Industry, securing three notable awards in a space of four months.
The award, themed “Controlled Chaos: Mastering Marketing in a Hyper-Connected World,” was held at the Admiralty Conference Centre, where industry leaders and brand custodians converged.
John Ajayi, CEO/Publisher of MARKETING EDGE Publications, while congratulating the award-winning journalist, noted that Abimbola’s dedication, doggedness, and passion for journalism fell nothing short of his expectations, and the award was a testament to her excellence.
“I am absolutely thrilled to see Abimbola’s hard work and dedication being recognized with this prestigious award. As a key member of the MARKETING EDGE Publications team, Abimbola has consistently demonstrated a deep understanding of the marketing landscape and a passion for storytelling that has resonated with our readers.
“This award is a testament to her excellence as a brand journalist, and I couldn’t be prouder of her achievement. Her commitment to upholding the highest standards of journalism and her ability to craft compelling narratives that capture the essence of the marketing industry make her an invaluable asset to our team.”
Ralph Tathagata, the Managing Editor of MARKETING EDGE, while congratulating her noted that Abimbola’s win is a well-deserved recognition of her tireless efforts to deliver top-notch reporting and insights to our readers.
“As her editor, I’ve had the privilege of watching her grow into a exceptional brand journalist, and I’m thrilled to see her hard work paying off. This award is not just a testament to Abimbola’s individual excellence, but also a reflection of the high standards of journalism that we strive to uphold at MARKETING EDGE.”
About Abimbola Mohammed
Abimbola is a multimedia journalist who has made a name for herself in the world of journalism, marketing, and communications. As a seasoned journalist, content writer, and marketing strategist at Marketing Edge Publications, Abimbola has established herself as a trusted voice in the industry, known for her insightful articles, compelling narratives, and results-driven solutions.
With a passion for storytelling, problem-solving, and business growth, the ace journalist thrives at the intersection of these three disciplines. Her expertise spans content marketing, proofreading, and collaboration, honed through teamwork and effective communication. As a cooperative team player, Abimbola is dedicated to sharing insightful information and driving constructive change.
The passionate writer’s journey in journalism began at Lagos Traffic Radio, where she cut her teeth in the industry. She later joined Marketing Edge, where she covers Integrated Marketing Communications and also works with Hanoville Specialist Hospitals as a social media strategist. Her experience in the field has equipped her with a unique understanding of the marketing landscape and the ability to craft compelling narratives that drive results.
Abimbola’s academic background is equally impressive. She studied Mass Communication at Lagos State Polytechnic and has a Postgraduate Diploma in Mass Communication from Caleb University. She is currently pursuing her Executive Masters in Corporate Communications at Rome Business School and an MSc in Advertising and Public Relations at Caleb University.
Additionally, she has been certified by Rome Business School for Business Leadership Development program, and also an alumnus of Lagos Business School and Oxygen Academy Lagos, where she studied Marketing Strategy and a member of Brand Journalist Association of Nigeria (BJAN), a Member of Junior Chambers International (JCI).
Abimbola’s hard work and dedication have not gone unnoticed. She has received several awards and nominations, including the Brand Journalist of the year 2025 at ADVAN African Awards, Public Relations Journalist of the Year 2024 at the LaPRIGA Awards, Marketing Journalist of the Year 2024 at the Nigerian Marketing Awards (NMA), and Marketing Journalist 2023 at the Nigerian Marketing Awards (NMA). She was also nominated for the ADVAN African Awards in 2023.
As a lover of writing, research, and Integrated Marketing Communications, Abimbola is intelligently curious and has a deeply rooted interest in Strategic Problem Solving (SPS) in crafting marketing, brand, or communication strategies.
Her strong interpersonal and social skills make her a valuable asset to any team, and her ability to work collaboratively has earned her a reputation as a cooperative team player.
With hundreds of life-changing articles under her belt, Abimbola has established herself as a trusted voice in the industry.
Her passion for crafting compelling narratives and driving results-driven solutions has helped brands overcome marketing challenges, boost sales, and maximize ROI. As she continues to grow and evolve as a professional, Abimbola is sure to remain a force to be reckoned with in the world of journalism, marketing, and communications.
Abimbola currently serves as Senior Content Writer/Correspondent at MARKETING EDGE Publications where she showcases her versatility and proficiency across various aspects of the media and communications landscape.
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