Cannes Lions donates €300,000 from 2024 SDG and Glass Lions entry fees to global causes
By Anietie Udoh
The Cannes Lions International Festival of Creativity has announced that all entry fees from the 2024 Sustainable Development Goals (SDG) Lions and Glass: The Lion for Change have been donated to support vital global projects.
This year’s contributions amount to nearly €300,000, bringing the total donations made through these categories since 2015 to over €2.4 million.
Of the 2024 donations, €227,208 from the SDG Lions entry fees has been allocated to UNICEF.
Established in partnership with the United Nations in 2018, the SDG Lions celebrate creative campaigns that advance the 17 Global Goals aimed at eradicating poverty, inequality, and climate change by 2030.
Each award-winning entry not only highlights innovative solutions but also directly contributes to impactful projects that align with these goals, demonstrating Cannes Lions’ commitment to driving meaningful change.
“This year, we’ve directed the SDG funds to UNICEF, an organization that delivers critical and immediate humanitarian aid to children while fostering their long-term development and well-being,” said Frank Starling, Chief DEI Officer at LIONS. “We’re honored to support UNICEF’s incredible work across 190 countries and territories to uphold the rights of every child and help nations progress toward achieving the SDGs.”
UNICEF UK’s Chief Partnerships Officer, Mohini Raichura-Brown, underscored the urgency of global efforts to meet the SDGs.
“In 2015, the world made a bold promise to eradicate poverty, hunger, and inequality and ensure that children have access to quality services by 2030. Yet, we are currently on track to achieve only 15% of the SDGs, leaving millions of children at risk of poverty, exclusion, and inequality.”
Raichura-Brown expressed deep gratitude for the donation, saying, “This generous contribution from Cannes Lions will enable UNICEF to continue its mission to protect children’s rights and provide them with the happy, healthy, and safe childhoods they deserve. Together, we can transform the lives of millions of children worldwide.”
The Glass Lions, another category championing social change, honors creative work that challenges gender inequality, stereotypes, and bias. Through initiatives like these, Cannes Lions continues to demonstrate the power of creativity to not only inspire but also make tangible contributions to addressing the world’s most pressing challenges.
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