WPP wins Johnson & Johnson’s Media Business
By Abimbola Mohammed
Pharmaceutical giant Johnson & Johnson has awarded WPP its media agency of record duties for North America, following a review that began earlier this year.
The incumbent agency, J3, a dedicated unit formed by Interpublic a decade ago after it won J&J’s global media account, has been replaced by WPP.
According to agency research firm COMvergence, J&J’s estimated ad spend in the North America region is approximately $300 million. WPP’s healthcare specialist, CMI Media Group, and GroupM, along with other WPP units, will jointly service the account.
A Johnson & Johnson spokesperson confirmed the award, stating, “Johnson & Johnson has selected WPP as the company’s agency of record for all paid media capabilities in North America, following a robust selection process. WPP was chosen based on its strengths in strategy, process, thought leadership, data, and technology.”
The spokesperson added that WPP will support Johnson & Johnson’s efforts to communicate how the company is tackling the toughest health challenges and delivering innovations that transform patient care. The appointment is a significant win for WPP, and the company is expected to leverage its expertise in healthcare marketing to drive effective campaigns for Johnson & Johnson in North America.
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