2024 LIA winners, finalists announced in audio, direct, and integration categories
By Oluwaseyi Lawal
The London International Awards (LIA) has concluded its nine-day judging event in Las Vegas, unveiling the final batch of winners and finalists across three major categories: Audio & Radio, Integration, and Direct.
This prestigious global awards program, created by and for creatives, brings together top industry leaders for a meticulous judging process. Without any pre-judging involved, each juror dedicated significant time to thoroughly assess every entry, ensuring only the most exceptional work was recognized.
LIA President and Founder Barbara Levy expressed her pride in this year’s event, stating, “When you look at all the Grand LIAs and Golds that have been awarded, one thing stands out—only the best have won. Every jury has demonstrated that only work that moves the creative needle will be awarded. And many of the pieces of work that have won the Grand LIA will still be talked about in years to come. Well done to all our winners!”
In the Audio & Radio category, jurors, chaired by Laura Rapela, Executive Creative Director of GUT Buenos Aires, celebrated innovative audio content that engages listeners and stimulates their imaginations on behalf of a brand.
After four days of intense deliberation, the coveted Grand LIA in this category was awarded to Area 23, an IPG Health Company, for their outstanding work titled “Magnetic Stories”, created for Siemens Healthineers. This year, the Audio & Radio jury awarded a total of 16 Statues, comprising 1 Grand LIA, 5 Gold, 3 Silver, and 7 Bronze, alongside 15 Finalist commendations.
In the Integration and Direct categories, Susan Credle, Chair of FCB and Creative Advisor to IPG, led the jury through days of evaluations and discussions. Integration, which recognizes ideas that evolve and impact society through cultural relevance and interaction, saw its Grand LIA awarded to Ogilvy PR, New York, for the campaign Michael CeraVe, created for CeraVe Skincare.
In this category, the jury handed out 33 Statues in total, including 1 Grand LIA, 12 Gold, 9 Silver, and 11 Bronze, while honoring 12 Finalists.
In the Direct category, which celebrates work that elicits a direct response from a targeted audience, the Grand LIA went to Colenso BBDO Auckland for their impressive campaign “Skinny Phone It In”, designed for Skinny Mobile. The Direct jury awarded 62 Statues in total, including 1 Grand LIA, 19 Gold, 18 Silver, and 24 Bronze, while honoring 17 Finalists.
With the 2024 LIA judging now complete, the winners reflect the highest level of creativity and innovation in the industry. Each campaign and piece of work recognized this year has set a benchmark for excellence and will likely remain influential for years to come.
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