By Seun Johnson

The Lagos State chapter of the Nigerian Institute of Public Relations (NIPR) has unveiled plans and theme for its 2024 edition of Gala and Award, an annual event of the institute that celebrates sterling achievements in the industry.

Speaking with journalists at a Press Briefing held Tuesday, the State Chairman of the institute, Comfort Obot Nwankwo said the event has become a beacon of excellence in the industry which has continued to celebrate finest achievements in Public Relations and Communication.

“This year, we have chosen a theme that encapsulates the brilliance, innovation, and resilience that define out industry. The theme for LAPRIGA 2024 is , ‘The Shinning Stars,” She stated.

According to her, the theme is a tribute to exceptional individuals and organizations who, through their craft have illuminated the path forward, serving as beacons of inspiration and excellence in communication.

“At LaPRIGA 2024, we will continue to recognize excellence across a wide array of categories, including Technology PR, Crisis Communication, Internal Communication and the coveted Public Relations Practitioner of the Year award,” she noted.

Also giving credence to the chairman’s speech, the planning committee chairman, Victoria Uwadoka emphasized that the the event will be a night to celebrate public relations professionals who have risen above the ordinary in their works, demonstrated a commitment to excellence and innovation, and who have played significant roles in advancing the goals of their organizations, elevating the profession and improving the society.

In her words, “This year’s theme, a shining star is a tribute to those who have served our society, embolden the values of excellence, integrity and innovation which propel us forward. As communicators, we play a very significant role in fostering trust between the government and businesses and the public.

“In today’s world, we have a duty to promote transparency and accountability, ensuring that our messages reflect the value of truth and honesty. The shinning star is therefore not only a recognition of our sterling achievements in the field of public relations, it’s also a call for each of us to rise above the ordinary.”

While giving insights into the selection of awardees, the Selection Committee Chairman, Muyiwa Akintunde noted that the members of NIPR and other key stakeholders will be allowed to votes and the result will determine who will emerge from each of the categories.

Mr. Akintunde reiterated that the number of campaigns executed by corporate organizations and individual professionals will determine the selection of members who will be privileged to vote.

The event, which is scheduled for December 13, 2024, is expected to be an exciting celebration of talent, creativity and impact in the industry.