Creative sector drives social narratives – Emore
By Abimbola Mohammed
Dr. Helen Emore, MD, Scientia Partners Innovation Hub, has said that the creative sector plays an important role in driving social narratives, contributing to the economy, and shaping social development.
She, however, noted that while the creative sector contributes immensely to the economy, it needs the support and collaboration of the public and private sectors to thrive and reach its full potential.
According to the veteran, the creative sector also drives social narratives, influences social discourse, and trends.
She made this statement in a post on her LinkedIn page, referencing the remark by veteran artist Yemi Sholade during the Digivation Summit.
Her post read: “The creative sector drives social narratives; they tend to influence social discourse and trends. This makes it imperative for more actors to invest in the development of that sector, especially in the use of social media platforms to shape narratives.
“One of the ways to make this happen is through public-private partnerships, where the public sector does its part and the private sector brings in the talent and resources to deliver quality content. These kinds of partnerships will grow the sector,” according to veteran creative entrepreneur Yemi Solade during his remarks at the Digivation Summit.
Citing the progress and opportunities in the creative sector, she mentioned a movie produced by Funke Akindele, called ‘A Tribe Called Judah,’ as a great investment opportunity that can be emulated.
Her words: “According to a report from FilmOne entertainment, Nollywood grossed N2.8 billion at the box office in 2023, accounting for 39% of the N7.4 billion. But these figures can increase with more strategic investment in the sector.”
Speaking on the creative sector’s influence on change, she said: “Creative industries influence change in society. The music and movie sectors, in particular, tend to be very strong in shaping social discourse. Though growing at significantly high rates, they could do better with increased public-private partnership initiatives.”
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