MARKETING EDGE on TV hosts Ivan Moroke this Wednesday

By Felicia Nwosu

MARKETING EDGE ONTV will this week be hosting a marketing czar and one of the strongest voices in the African marketing ecosystem, Ivan Moroke on the Industry Conversation segment. He is the CEO of Kantar Insight Division, South Africa, Regional Lead Inclusion and Diversity Kantar, Middle East and Africa.

The segment will be featuring the concluding part of the conversation which started last week on the programme.

Moroke will be providing wealth of insights on the growth outlook of African marketing space alongside some of the noticeable dynamics or shifts across the marketing landscape in the recent times.

He will also be looking at how customer experience has transformed the role of marketers and how these
marketing leaders can navigate this emerging landscape.

Tune in this Wednesday on TVC News, DSTV Channel 418 at 12:30 pm and on WAP TV at 8pm, with a repeat broadcast on WAP TV on Thursday at 9.30am. It is a 30-minute of an exclusive wholesome package that comprises Brand News, Brand in Focus and Industry Conversation.

The industry stalwart and seasoned marketer began his formal marketing career journey at British American Tobacco, grew through the ranks where gained added value which has accelerated his career growth trajectory.

With over 20 years background experience, the ace brand-centric marketer whose passion lies in growing businesses across Sub-Saharan Africa sustainably, has several consulting leadership roles, which include Strategy Director, Managing Director and CEO at leading marketing and communications institutions like Lowe Bull, Yellowwood Future Architects and TBWA Hunt Lascari.

Ivan is the ex-Chairperson of the Jury for the APEX Effective, ex-Chairperson of Brand Council South Africa (BCSA) and ex-Vice-Chairperson of the Association for Communication and Advertising (ACA), and ex- committee member of Effies South Africa. He continuously serves on the jury panel of Lories Awards (Shared Value, Creative Effectiveness, Service Design) and is the Chairperson of Marketing Achievements Awards South Africa.

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