With human-like Artificial Intelligence model and influencer known as Aitana, a Barcelona-based marketing Agency, Clueless is reportedly raking-in a whooping sum of 10,000 Euro monthly.

Aitana, a 25-year old model, was created by the marketing agency and has become one of the most influential figures in Spain with over 121,000 followers on instagram. She is currently earning over 10,000 euro monthly through endorsement.

According to Rubén Cruz, founder of Clueless, the creation of Aitana was borne out of the agency’s drive to have a model that is more reliable and not subject to the uncertainties associated with human influencers and also to serve as a model for brands working with the agency.

Team members of the agency gather weekly to craft a lifestyle for the human-like AI influencer and determine her weekly activities by choosing destinations to visit and curating photos for followers who are eager to keep up with her life.

Ruben Cruz further revealed that there are no traditional photoshoots or wardrobe changes involved. Instead, a collaboration of artificial intelligence and design experts utilizes Photoshop to orchestrate scenarios, allowing the model to virtually experience weekends in cities like Madrid.

“In the first month, we recognized that people are drawn to lives, not just images. Given Aitana isn’t a living being, we needed to infuse a touch of reality to establish a relatable connection with her audience. We had to weave a narrative,” Rubén Cruz, who is Aitana designer and also the founder of the agency stated.

With agencies turning towards AI generated models and influencers by the day, the days of human models are obviously numbered in the industry regardless of the criticism these robots are drawing from the public.