Apple music partners with Pepsi, offers freebies
By Kingsley Odii
Pepsi has teamed up with Apple Music for a summer streaming music special.
The “Press Play On Summer” promotion, which begins Monday, May 22, gives free three month subscriptions to Apple Music to both new and some returning users.
Each bottle also gives everyone, including current Apple Music subscribers, the chance to win more than 100,000 other instant prizes including MasterCard prepaid gift cards, Beats Studio3 Wireless headphones, “Press Play on Summer” apparel and swag, and weekly flights to Apple Music Live VIP experiences.
To take part in the exercise look for specially marked limited-edition 20-ounce PepsiCo beverages with the “Press Play On Summer” QR code. Drinks included in the promotion, which last through Sept. 17, 2023 are the following: Pepsi, Pepsi Zero Sugar, Pepsi Mango, Pepsi Wild Cherry, Mountain Dew, Mountain Dew Major Melon, Mountain Dew Spark, Mountain Dew Voltage, Starry and Starry Zero Sugar.
Also partnering on the promotion is Grammy-winning superstar Bad Bunny. According to the Puerto Rican artist, born Benito Antonio Martinez Ocasio, “summer is the season of the year that we all get excited about, the one that brings the heat, when we seek the beach, friends, good music and just have a good time.
“I’m happy to partner with Pepsi and Apple Music to bring fans more of what we love and unites us: music, through ‘Press Play On Summer’ offer.”
Pepsi chief marketing officer, Todd Kaplan, in a statement also said, “We are excited to give fans unprecedented access to a host of music experiences and Bad Bunny’s catalogue all summer long.”
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