Wavemaker wins Danone Specialized Nutrition business
By Abimbola Mohammed
Danone, a global food & beverage company has assigned Wavemaker Malaysia to handle its Specialized Nutrition business. This win is another chapter in the Wavemaker-Danone story which started with the agency scooping Danone’s global media account last year after a competitive review.
Yee Pek Kuan, Danone’s Marketing Director for Malaysia & Singapore, said: “Overall, Wavemaker Malaysia stood out in every aspect of our task, from their strategic approach to understanding our business to their robust media pricing. We’re excited to partner with Wavemaker.”
Gordon Domlija, CEO, Wavemaker Asia-Pacific said: “What a fantastic way to start the year! We pride ourselves on being a genuine partner to our clients, supporting their current and future business ambition. Through this pitch process we were inspired by the strong collaboration and openness to our passion and ideas, we are now excited to bring this to life through tangible business results for Danone across South East Asia.”
Also commenting on the win, Sheley Lim, Wavemaker Malaysia’s General Manager, said: “This was special for us, our approach was to provocatively think of the needs of the client and business and build tailored solutions to those needs. We will continue to push the boundaries and evolve the business together.”
Wavemaker Malaysia closed the year with several new business wins and high-performance ratings from its existing clients. The scoring is through the WPP Vantage scoring system which is run globally every year.
According to Wavemaker Malaysia, they “witnessed phenomenal jump in client satisfaction scores in 2022 and closed at an all-time high of #2 for ‘High Performance’ and ‘Likely to Recommend agency’ scores by existing clients within the APAC region.”
Lim added that, “These ratings belong to every Wavemaker teammate, it is their dedication and hard work that has fueled our meteoric rise, 2022 is just a springboard, 2023 here we come.”
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