MARKETING EDGE on TV hosts Oyeyemi today
By Oghale Mafuru
MARKETING EDGE on TV, the foremost and leading brand-centric, advertising and marketing television program will be hosting the Chief Executive Officer/ Managing Director, Axiom Intel Nigeria Limited, Mr. Kolawole Oyeyemi today on TVC News Dstv channel 418 and WAP TV at 8pm.
The program which has three segments will also be rebroadcast on Thursday, WAP TV at 9:30am.
The highly respected and cerebral marketing professional who had bestridden the marketing communications industry for decades will be assessing the growth of the industry as well as the revolutionary changes occasioned by the accelerated penetration and adoption of technology.
In this interview, Mr. Oyeyemi will harp on the need for practitioners to prioritize capacity building and partnership to effectively harness the opportunities in dynamic business environment.
Kolawole Oyeyemi is an excellent and innovative board level business leader and commercial strategist with award-winning experiences and achievements in Customer Experience Management, Marketing, Marketing Communications and Sales/Distribution management across a multinational FMCG and a listed N1.6trn revenue Telecom company where he was a member of the Executive management team until his voluntary resignation.
As a member of the Executive Management team of MTN Nigeria Communication Plc, the largest Telecommunication company in Africa, he led the Customer Experience function tasked with transforming the organization into a fully customer-centric business for sustainable commercial success by developing, executing and measuring the continuous delivery of the Customer Experience vision and strategy. MTN became the telecom industry leader in Customer Experience from a number three position within three years of my stewardship in this role.
He was former President of the Advertisers Association of Nigeria, ADVAN and had held key positions in the association before his emergence as President.
Mr. Kolawole Oyeyemi is an alumnus of Columbia Business School; Cranfield University UK; Lagos Business School, Pan Atlantic University and Obafemi Awolowo University. He is also a Fellow of the National Institute of Marketing of Nigeria, NIMN.
As Commercial Strategy thought leader in Customer Experience, Marketing and Sales, he authored the first Marketing book of its kind by any African catalogued by the US Library of Congress and adopted as a text book for marketing and marketing communication by the Marketing and the Advertising Institutes in Nigeria and the MBA class of some Nigerian Universities; ‘Kill Or Get Killed; The Marketing Killer Instinct’.
He is a recipient of several recognitions and awards which include: Marketing Professional of the Year 2012 by Marketing World Awards 2012; Brand Icon of the Year 2013 by Brand Age Nigeria; Marketing World Awards Lifetime Achievement Award in Marketing in 2014 and Marketing Edge Marketing Personality of the Year 2014 awarded in January 2015.
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